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Imaginary Forces Creates Main Titles for The Legend of Zorro
Building upon the legacy of the swashbuckling hero, Zorro, Imaginary Forces (IF) has designed the main title sequence for the highly anticipated Sony Pictures film "The Legend of Zorro."
IF's Michelle Dougherty acted as Director and Art Director on the film's teaser and main titles, working closely with IF Founder/Creative Director Peter Frankfurt, as well as supervising Antonio Banderas during the shoot for the main titles.
A sequel to 1998's "The Mask of Zorro," Don Alejandro de la Vega (Antonio Banderas) is leading a quieter life with his wife, Elena (Catherine Zeta-Jones) and young son. Injustice, however, still prevails and causes the swordsman to take action.
The main title sequence opens on the determined charge of a black steed. As the horse's hooves strike dirt, flames erupt and arc across the screen, revealing type before burning it away. Among the dust and sparks, glimpses of the horse and rider build to the heroic moment where Zorro rears back and emblazons his legendary "Z" into the air.
"We created an opener that evoked the mood of the film by taking its representation of Zorro and giving it a sexy edge," explains Dougherty, who provided on-set direction. "The flames add to the tension and mystery building up to the final moment of Zorro's arrival. For the typography, we gave it some weight so that it alluded to that time period but also felt modern. The client was very open to our design interpretation."
Lead Animator Sean Koriakin created and enhanced the flames in 3D using live-action fire footage as a reference. The original concept boards were designed by Charles Khoury.
IF also created the teaser for the film, providing graphic elements and choreography for Zorro's CG whip. The technology used by IF for the main titles included Maya and After Effects for the flames and typography, as well as Inferno for compositing.
Designed & Produced by: Imaginary Forces (IF) IF Creative Director: Peter Frankfurt IF Director: Michelle Dougherty IF Art Director: Michelle Dougherty IF Producer: Greg Talmage, Kathy Kelehan IF Lead Designer: Charles Khoury IF Designers: Joan Lau, Sean Koriakin, Peggy Oei, Bradley Grosh IF Lead Animator: Sean Koriakin IF 3D Animator: Brian Broussard, Sal Rangel IF Coordinator: Alyssa Evans IF Inferno Artist: Rod Basham IF Editor: Justine Gerenstein IF Head of Production: Ben Apley
Live Action Producer: Randi Fienberg Director of Photography: John Schwartzman Live Action Production Supervisor: Maeliosa Tiernan Live Action Coordinator: Nathan Haener First AD: Chip Signore
Studio: Sony Pictures Entertainment / Columbia Pictures
About Imaginary Forces
Founded in 1996, Imaginary Forces (IF) is a creative communications agency based in Los Angeles and New York. The award-winning work spans the diverse industries of feature film production and marketing, corporate branding, architecture, commercial advertising, and interactive media.
IF has produced main titles and marketing campaigns for several feature films and television series such as The Legend of Zorro, Ray, Spider-Man, Seven, The Chronicles of Narnia, Angels in America, and Band of Brothers. Additionally, IF served the role of producer on the entire Blade trilogy. IF has also created acclaimed commercial campaigns for Nike, Herman Miller, and Smirnoff, and produced network rebranding packages for USA, Animal Planet, and Lifetime.
Fusing architecture and media, IF has created branded experiences for BMW, MoMA, Morgan Stanley, Wynn Las Vegas, IBM, and the NFL's Baltimore Ravens. Following the events of September 11, IF, together with colleagues from five architectural firms, formed United Architects--a collaboration that combined architecture, storytelling, and filmmaking to address the social, emotional, national, and international issues involved in the redesign of the World Trade Center site.
IF is comprised of over 70 creative professionals: art directors, designers, writers, strategists, animators, editors, producers, and film directors.
Related Keywords:Imaginary Forces, Peter Frankfurt