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Illume Mobile Positions for Further Growth Through Distribution Expansion and Product Emphasis

(May 09, 2012)

TULSA, OK -- (Marketwire) -- 05/09/12 -- MacroSolve, Inc., doing business as Illume Mobile (PINKSHEETS: MCVE) (OTCQB: MCVE) ("MacroSolve," "Illume Mobile" or the "Company"), a leading provider of mobile technologies, apps, and solutions for business, is positioning for continued growth.

Illume Mobile recently released first quarter results demonstrating its 5th consecutive quarter of topline revenue growth. Building upon this momentum, Illume Mobile is expanding its direct sales presence to address the growing demand for mobile applications.

Illume Mobile now has a direct sales presence in New York City, Atlanta, Tulsa, Dallas, and Houston. This sales force is just one example of Illume Mobile's robust portfolio of distribution channels. The portfolio also includes distribution agreements with vertical and horizontal channel partners including Industry Analysts, a national provider of services for the office equipment industry; Source Data Corporation, a global provider of IT services for integration and implementation; RockSauce Studios a leading designer of mobile services; and Tabbed Out, a foremost provider of mobile payment services. Rounding out the portfolio are the strategic national relationships with Donald Trump Jr., EVP of Trump Enterprises and Click Here, the digital marketing division of The Richards Group Advertising agency, the largest independent branding agency in the nation.

This powerful and unique distribution will allow businesses access to all of Illume Mobile's patented mobile app products. Illume Mobile provides custom mobile solutions, and specializes in three specific segments: Sales (SaleSentral), Restaurants (DineSentral), and Personal Safety (GuardianSentral).

SaleSentral takes sales information and presentations mobile by developing a customer interface for uploading and managing content, creating a sales toolkit to use anytime, anywhere. DineSentral makes it easy to promote a restaurant's brand, maximize sales and connect with customers by utilizing rich graphical content, social media, customer loyalty, customer feedback, and integration with third party applications. GuardianSentral is an easy-to-use smartphone application used in tandem with your current campus security offering -- Emergency Phones, Campus Police, etc. -- to provide real-time GPS tracking of individuals who feel in danger.

"Businesses of all sizes recognize the need for a mobile strategy," Steve Signoff, CEO of Illume Mobile, states, "but businesses are also savvy and know that having a mobile app means more than just checking a box on a communication method. They look for the ROI on their app investment. This evolution is what we have named, Mobile App 2.0." He adds, "Our product lines focus on helping with revenue growth, employee productivity, customer experience and individual personal safety experience."

In an article by The Boston Globe, Mr. Signoff commented on the growing use of mobile apps in the restaurant industry, stating, "Apps actually extend beyond where traditional media can go because they become part of the customer experience."

About MacroSolve
MacroSolve, Inc., doing business as Illume Mobile, is a pioneer in delivering mobile apps, technologies, and solutions. Leveraging its intellectual property portfolio, MacroSolve enforces its landmark patent while providing mobile app products and services under the name Illume Mobile. MacroSolve is positioned to become a leader in the mobile app development services space, which is projected to become a $100 billion market in 2015 according to Research2Guidance. For more information, visit Illume Mobile at

Safe Harbor Statement
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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Company Contact
Illume Mobile
[email protected]

Investor Contact
Laurel Moody
(646) 810-0608
[email protected]

Media Contact
Kedzie Schotters
(212) 431-1470
[email protected]

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