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Ignite Sales and Diebold Team to Offer Retail Bank Customer-Centric Sales and Marketing Solution

Brings Personalized Recommendation Guides and Predictive Sales Analytics to Diebold Customers (October 18, 2011)

DALLAS, TX -- (Marketwire) -- 10/18/11 -- Ignite Sales, the premier provider of intelligent, customer-centric bank product sales and marketing solutions, today announced it has recently entered into a sales partnership with Diebold, Incorporated, a global leader in providing integrated self-service, security systems and services. Through this alliance, Ignite Sales will provide Diebold customers with Ignite Sales Product Recommendation Guides.

The Ignite Recommendation Guides Software-as-a-Service solution matches and recommends the most relevant bank products to a specific client's need, enabling banks to more easily and cost effectively upsell and cross-sell products while increasing customer satisfaction. In addition to the Recommendation Guides solution, Ignite also offers a built-in Customer Insight Engine (CIE), a predictive analytics engine that combines extensive banking customer knowledge data repository, patented rules, decision engine and analytical reporting. The engine extracts information from data and uses it to predict future trends and behavior patterns, using quantitative methods to derive insights from data and then drawing on those insights to create profiles of propensities-to-buy.

"Diebold is committed to helping financial institutions evolve their branches into selling environments and transform the customer experience," said Charles E. Ducey, executive vice president, North America operations, Diebold. "With Ignite Sales' unique solutions, Diebold is able to offer a solution that gives banks unprecedented insight into their existing customer behaviors, leading to efficient product cross selling and higher customer profitability."

About Ignite Sales
Ignite Sales delivers customer-centric sales and marketing solutions to drive revenue opportunities for the banking industry. Using patented predictive analytics based on years of scientific behavioral data, Ignite Sales fundamentally changes the way banks sell the optimal products across all of their sales channels, improve customer loyalty and drive competitive advantage. Ignite's customers include many of the leading U.S. retail banking institutions such as Citigroup, Sovereign Bancorp, Fifth Third Bancorp and Wells Fargo & Co. For more information, go to www.ignitesales.com

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Dana Harris
Red Javelin Communications, Inc.
(978) 440-8392
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