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IdentityMind VP of Platform Management, Jose Caldera, will be participating in Merchant Acquirers' Committee (MAC) Conference Risk Vendor Panel

  (April 04, 2012)

Palo Alto, CA (PRWEB) April 04, 2012

IdentityMind VP of Platform Management, Jose Caldera, will be participating in Merchant Acquirers' Committee (MAC) Conference panel discussion: Risk Vendor Panel: Current Trends and Mitigation Tactics. This session discusses vendors' perspective in current fraud trends for merchants and acquirers.

These are some of the ideas Mr Caldera will be discussing at MAC session:

Results of monitoring transactions for fraud based on its Positive Identification technology across partners. Specifically the strong correlations between good reputation users and accepted transactions, and bad reputation users with rejected transactions, chargebacks and credits.

"Recognizing the consumers are who they say they are and whether they are authorized to use the credit cards in the online transactions, makes fraud detection and fraud policies very simple".

He will discuss the importance of using chargeback, refunds and credits to build and maintain up-to-date consumers' reputation.

"It is well-known in the payment industry that information is still silo'ed - Merchants don't have easy access to 'back-end data', the one that resides in the Acquirers, Issuers, and overall payment network. Using this information to inform consumers' reputation and make it available to merchants greatly helps them to assess the risk associated to a given transaction".

Finally he will discuss examples of both fraud models currently affecting digital good merchants and overall merchant portfolio risk.

About IdentityMindTM
IdentityMindTM is an on-demand platform tracking Internet identities and providing next generation risk management and anti fraud services. IdentityMindTM helps online merchants stop fraud while maximizing accepting good transactions and minimizing manual review costs. IdentityMindTM tracks Internet Identities based on its patent-pending IdentityMind eDNATM. Internet consumers are passively challenged by comparing the eDNATM of the owner of the card to the eDNATM observed at the time of the transaction. Identities are matched across devices, payment instruments, geolocations, etc. For more information, visit or email

© 2012 IdentityMind. All rights reserved. IdentityMind, IdentityMind Platform, IdentityMind eDNA, and the IdentityMind logo are trademarks or registered trademarks of IdentityMind, Inc in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Media Contacts:
Email: pr(at)identitymind(dot)com

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