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IZEA Display Advertising Reaches Milestones, Adds Celebrity BloggersParticipating Blogs up 400%; Monthly Impressions Double (March 26, 2012)
ORLANDO, FL -- (Marketwire) -- 03/26/12 -- IZEA, Inc. (OTCBB: IZEA), the world leader in Social Media Sponsorship, announces record growth within its display advertising solution, named IZEA Media. The offering began as a pilot program last fall and has since doubled its impressions to approximately 50 million per month. In December 2011, the company integrated IZEA Media into their SocialSpark blog marketing platform. The integration has increased blogger participation by 400%, with over 700 blogs now serving IZEA Media ad units.
"IZEA Media helps us provide more revenue opportunities for bloggers and more comprehensive solutions to the brands IZEA serves," said Ryan Schram, Chief Marketing Officer at IZEA. "Leading brands have conducted advertising campaigns utilizing IZEA Media, such as LG, Tivo, I Can't Believe It's Not Butter, Anthos, Scott's Lawn Care and Parker Pens. In many cases, the programs supported social media sponsorship initiatives including sponsored blog posts, tweets and check-ins."
CELEBRITY VERTICAL INTRODUCED
IZEA has started expanding its media offering to the hundreds of celebrities it already serves through other platforms. "The same celebrities who are currently engaging in sponsored blog posts and tweets now have the opportunity to monetize display ads through a single provider," said Ted Murphy, CEO of IZEA. "We are making it easier than ever for stars to be compensated for their digital presence."
"We've introduced IZEA Media to compliment the digital portfolios of our clients like Ashley Tisdale," said Richard Janes of Social Media Studio Fanology (FanologyLabs.com). "It is another avenue for celebrities to partner with brands they're passionate about and introduce those brands to their fans."
New blog publishers can sign up for IZEA Media at http://www.socialspark.com.
IZEA, Inc. ("IZEA") is the world leader in social media sponsorship, operating multiple marketplaces including Staree, WeReward, SponsoredTweets and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over three million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement
Jennifer P. Brown
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