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IT Business Net Launches Technology Resource Directory with Directories, Inc.

(November 19, 2007), a subsidiary of Digital Media Online, the world's largest publisher of digital content for technologically savvy consumers and IT professionals with over 125 distinct web sites and newsletters, has partnered with Directories, Inc., a premier lead generation and resource directory platform, to offer the Technology Resources Directory on their web site.

Directories, Inc. is the corporate umbrella of vertically-focused research directories. The company offers a turnkey lead delivery solution for premium publishers that allow them to leverage the quality of their brand to drive traffic and leads to their advertisers. The Resource Directory ( ) aggregates content from Directories, Inc.'s premier technology directory,, to include information on technology products and services, white papers, Webcasts, demos, case studies and so on. This makes the content readily available and accessible to business and technology professionals using ITBusinessNet to look for solutions and information that fit their business needs.

"As a trusted source of leading edge technology and enterprise news, is well known for providing quality content for IT professionals to stay current about the latest developments in their field. The addition of the ITBusinessNet Technology Resource Directory offers their users an additional source of relevant information as well as an opportunity for advertisers to reach that qualified audience," said Vince Turk, General Manager, Directories, Inc.

"We are pleased to be collaborating with Directories, Inc. on the addition of the Technology Resource Directory to ITBusinessNet users," says Lou Wallace, CEO Digital Media Online. "Directories, Inc.'s extensive directory of product and service information, as well as research content, makes them an ideal partner for us to work with. Ultimately, this partnership delivers an unprecedented level of value to our valued user base and marketers looking to reach this audience."


IT Business Net (IBN) features detailed daily coverage of leading edge technology and enterprise news for the IT professional. Software development, enterprise and productivity applications, storage, hardware, internet and networking are essential components of today's business enterprise environment. IBN's goal is to help IT professionals stay current about the latest developments in their field.

About DigitalMediaOnline
Digital Media Online, Inc. (DMO) is the corporate home of one of the top online publishers. Through our industry specific portals, over 125 distinct web sites and many desirable newsletters we provide compelling content to millions of dedicated online viewers. Catering to the technologically savvy consumer and the professional digital content creator we offer a unique, synergetic range of marketing opportunities.

About Directories, Inc.
Directories, Inc. was founded in April 2005 in response to the evolution of performance marketing. Marketers' growing needs to increase the efficiency of reaching and selling their best prospects by delivering quality leads to their sales organizations started with display and pay per click advertising. Ultimately, the measurement for success is determined by the number and quality of leads that match their ideal target audience. Publishers alike needed a platform for building advertiser relationships and fulfilling lead generation goals for their advertisers.

Directories, Inc. was formed to provide marketers the best avenue to generate quality sales leads to achieve their performance marketing goals. For premium content publishers, our comprehensive lead generation solution plus in-depth, vertically focused directories are an additional monetization stream that delivers measurable results, proves value and increases ROI for their advertisers and web site visitors alike.

We have successfully partnered with some of the most respected premium content publishers to help drive traffic and generate leads for our marketers.


Contact Information:
Shannon Cuomo
240 Madison Avenue
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New York, NY 10016

Phone: (727) 570-9357
Fax: (212) 576-1039

Page: 1

Related, IT Business Net, IBN, FIndWhitePapers, white papers, Directories

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