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IRIDAS to Present SpeedGrade DI at Hollywood Post Retreat

Integrated, end-to-end color pipeline solution (January 12, 2005)

IRIDAS, a leader in playback and non-destructive color grading technologies for the film and digital content creation industries, will demonstrate SpeedGrade DI at the Hollywood Post Alliance Retreat at Rancho Mirage, CA January 26 through 28. For many in the industry, this will provide an opportunity for a first look at the new application.

SpeedGrade DI allows cinematographers, colorists and postproduction professionals to work on original files in real time at any bit-depth at 2K and higher. The application stores color, EDL, and compositing information as metadata and uses pixel shader technology to provide artists with the freedom to create, compare, and save unlimited versions without requiring additional storage.

"SpeedGrade worked before anyone else's product could," said Mark Read, president of Hypercube. "We were already able to use it for the all-digital LazyTown production in 2003. The new DI version is an evolution built on the real-world experiences of people like us applying what IRIDAS has been doing for years now."

"Now you have a color pipeline which is fully integrated with the whole workflow from on-set acquisition through finishing and final rendering," said Steve Crouch, Director of IRIDAS USA. "We have the whole package. That's what sets us apart."

SpeedGrade RT was released in 2004 and used by ESC in postproduction work on the Matrix sequels and Catwoman. The new version, SpeedGrade DI, will be released next month. SpeedGrade DI will be demonstrated at the Hollywood Post Alliance Retreat at the Rancho Las Palmas in Rancho Mirage, CA. To learn more call IRIDAS USA at 818 951 8927, or visit

IRIDAS first introduced uncompressed real-time playback in 2001. It continues to be the leading developer of resolution-independent playback applications and non-destructive, open-pipeline color grading technologies for film, broadcast, entertainment, and scientific research. IRIDAS' applications, including FrameCycler, DDS (Digital Daily System), SpeedGrade and others are used by most major animation and post-production houses including Warner Bros. Feature Animation, Industrial Light and Magic, The Moving Picture Company, ReelFX, Lowry Digital and many others. IRIDAS was founded in 2000 and is an independent, privately held company headquartered in Munich, Germany.

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Related Keywords:IRIDAS, SpeedGrade DI, color grading, Hollywood Post Alliance Retreat, colorists, Mark Read, Hypercube, Steve Crouch, SpeedGrade RT,


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