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IRIDAS and Cine-tal to Present Color Pipeline Technologies at HPA Technology Retreat

SpeedGrade integration offers simple solution for look development during production (February 16, 2006)

IRIDAS, who introduced the first non-destructive color grading technologies for the film industry, together with Cine-tal, a leading developer of image processing, display and collaboration solutions, will present color pipeline tools for creating, reviewing and sharing looks, both on set and with the colorist, at the HPA Technology Retreat, February 21 - 24, 2006. Attendees will get a chance to see the integration of Cine-tal's new Cinemage display with SpeedGrade OnSet and SpeedGrade DI: the industry's first complete end-to-end color pipeline.

All of IRIDAS' SpeedGrade and FrameCycler applications are designed to work together - and with other technologies - to provide a seamless metadata pipeline connecting all the steps in the filmmaking process. The Cinemage Intelligent Display Server from Cine-tal integrates into this workflow at the production end: first, it allows users to grab frames from the data stream and send these to SpeedGrade OnSet for grading. SpeedGrade .look files can, in turn, be loaded in the Cinemage display for graded playback, or even live graded previews during acquisition. Once the look for a shot has been determined, it can be used in postproduction with FrameCycler and by the colorist with SpeedGrade DI, IRIDAS' real-time color grading and film finishing application.

"Without tools like SpeedGrade OnSet and the Cine-tal's Cinemage display, there is no easy way to give your director or your client an accurate idea of the look you want," said Paul Hurteau, a cinematographer and partner at Video MTL, Montreal's largest production rental company. "If you are shooting HD or 2K, you need a way to establish the look right up front - even in preproduction. With SpeedGrade that is now possible."

"The Cinemage display is an ideal complement to our color pipeline tools," said Steve Crouch, director of IRIDAS USA. "As a network based appliance it provides a powerful link between the camera and the rest of the digital production process. That's what the IRIDAS applications are all about: an integrated digital workflow from production to delivery."

IRIDAS will demonstrate the color pipeline and the Cinemage integration to interested visitors during the HPA Technology Retreat at the Rancho Las Palmas Marriot in Rancho Mirage, February 21 through 24. To schedule a demo, or for more information, call IRIDAS USA at (818) 951 8927 or visit

About Cine-tal
Cine-tal develops display, collaboration and image processing solutions for digital cinema and video production. Cine-tal's Intelligent Display Server (IDS) technology provides signal processing, signal routing, frame stores, 3D LUT-based color adjustment, display calibration, and test measurement in a single network appliance. Cine-tal offers two lines of display devices: Cinemage is designed for use in digital cinema production; Philo is used in broadcast and video production. Cine-tal is a privately held company based in Indianapolis, IN.

IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide a complete, end-to-end pipeline for uncompressed content and color data. IRIDAS' applications are used by most major animation and post-production houses including Warner Bros. Feature Animation, Industrial Light and Magic, The Moving Picture Company, ReelFX, Lowry Digital (DTS), and many others. IRIDAS is an independent, privately held company headquartered in Munich, Germany.

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Related Keywords:IRIDAS, Cine-tal, Color Pipeline, HPA Technology Retreat, color grading, image processing, Cinemage, SpeedGrade OnSet, SpeedGrade DI, FrameCycler,


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