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IRIDAS Brings SpeedGrade to New York

Exhibiting SpeedGrade DI, FrameCycler and SpeedGrade (November 09, 2005)

IRIDAS is exhibiting SpeedGrade DI, FrameCycler, and the new professional edition of SpeedGrade OnSet, at the SMPTE Exhibition in New York City, November 9 - 12. With these applications, IRIDAS has created the industry's first complete color pipeline, providing production and postproduction artists with a simple and direct means of communicating color data across the entire filmmaking process. IRIDAS' .look file format allows cinematographers using SpeedGrade OnSet to develop film looks which can shared with the colorist, director, and others. With SpeedGrade DI, colorists can access all of the settings used to create the look and send new .look files back to the cinematographer allowing for a collaborative pre-grading process.

Look files can also be loaded in FrameCycler and applied to sequences for color graded playback, whether as digital dailies during production, or on individual artist workstations during postproduction. Each .look file includes a full 3D LUT so that it can be applied in other applications, such as compositing packages. Both SpeedGrade and FrameCycler use the advanced pixel shader technologies of NVIDIA Quadro FX graphics by PNY to apply color grading and calibration non-destructively in real-time.

"The key strength of SpeedGrade has always been its ability to work with metadata," said producer Mark Read, co-creator of the Hypercube Universal Production Environment. SpeedGrade now has a really user-friendly toolset that makes it easy for color corrections and general DI information to be carried from the shoot, through post, to the finishing process." "On top of this core evolution, there are also a lot of new features that we are taking advantage of," added Read, who is currently working on an IMAX feature film with director Doug Trumbull.

"With the mask tool's edge blending, for example, you can easily create a library of customized lens correctors and I love the feature where you simply drop an EDL onto a look and it appears on the timeline with individual grading clips for each shot, including dissolves." SpeedGrade OnSet, SpeedGrade DI, and FrameCycler DDS will be demonstrated at the PNY exhibit, booth 282 and 283 in Hall II at the New York Hilton, November 9 - 12 in New York City.

For more information on SpeedGrade visit or contact IRIDAS at +49 89 330 35 142 or IRIDAS USA at (818) 951-8927.

IRIDAS first introduced uncompressed real-time playback in 2001. It continues to be the leading developer of resolution-independent playback and non-destructive color grading technologies for film, broadcast, entertainment, and scientific research. IRIDAS' SpeedGrade, FrameCycler, DDS (Digital Daily System), and others applications are used by most major animation and post-production houses including Warner Bros. Feature Animation, Industrial Light and Magic, The Moving Picture Company, ReelFX, Lowry Digital and many others. IRIDAS was founded in 2000 and is an independent, privately held company headquartered in Munich, Germany. For more information visit

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Related Keywords:IRIDAS, SpeedGrade DI, FrameCycler, SpeedGrade OnSet, SMPTE Exhibition

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