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IOWA Delivers Next Version Of Wiredrive

Continues to improve online review-and-approval workflow (December 09, 2004)

Interactive design agency IOWA announces the release of WiredrivePRO, the second version of the popular online client review-and-approval system. The release features more streamlined workflow, powerful new view options, easy client notification, and the ability to support full-screen video.

WiredrivePRO accelerates the creative approval process, eliminates delays, and reduces costs by virtually eliminating overnight mail. It provides a simple-to-maintain, easy-to-navigate alternative to FTP. Each installation of WiredrivePRO is customized to reflect the clients company image, assuring a consistent brand experience.

Wiredrive has drawn praise among busy editorial, commercial and post-production facilities and is currently used daily at companies such as MJZ, Traktor, Bob Industries, Headquarters Films, Whitehouse Post, and Red Car to manage projects and centralize client communications with advertising agencies and corporate accounts. Richard Ulfvengren, president of Traktor, whose company has been using Wiredrive for two years, recently upgraded to WiredrivePRO and has this to say about life without FTP:

?We initially choose Wiredrive after struggling with using FTP and spending needless hours building custom webpages for every client. After searching for systems similar to Wiredrive, we found other solutions to be outrageous in price, and lacking in any type of branding or style. Once we started using the system there was no looking back. We use Wiredrive on every production that comes through the office. Now by upgrading to WiredrivePRO, weve started to send full-screen 720 x 480 video, which our clients love.

?Whats great about WiredrivePRO is that everyone gets it, said Bill Sewell, President, IOWA. ?Were seeing our clients communicating more effectively, saving production time, and, in some cases, winning jobs because their clients refuse to work any other way. So more than ever, one of our of mottos is ?friends dont let friends use FTP.

How Wiredrive Works
IOWA sets up each WiredrivePRO installation on its own server farm, which is accessed through the users web browser. Theres no need to install additional software or pay for any IT support. Managers can create new projects, add production teams, and upload files at any time from any online connection. The review process is clean and simple when new work is posted, clients are notified via email containing a link that automatically logs them in to review the material. They can then add comments, approve or reject what is being presented.

Pricing & Availability
The product comprises design setup and monthly service fees, and is available now at prices scalable per customer site.

For more information about the Wiredrive suite of tools and services, please contact Bill Sewell of IOWA at (310) 823-8238 or

About IOWA
IOWA combines creative genius and technical ingenuity with a single focus -- to help companies build meaningful connections between their brands, their businesses and their customers. From marketing websites to review-and-approval applications, IOWA has tailored creative solutions for more than 100 clients, from boutique creative shops to the Fortune 500. IOWA is located in Marina del Rey, CA, and employs designers, programmers, and information architects specialized in meeting marketing, promotion, distribution and production challenges for the entertainment industry.

For more information visit


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Related Keywords:IOWA, Wiredrive, WiredrivePRO, review-and-approval, advertising agencies, editorial, Richard Ulfvengren, Traktor, Bill Sewell,

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