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INSIGHT Named to SupplyChainBrain 100 Great Supply Chain Partners

Award Honors Supply Chain Solution Providers That Significantly Impact Efficiency & Overall Supply Chain Performance for Clients (July 03, 2012)

MANASSAS, VA -- (Marketwire) -- 07/03/12 -- INSIGHT, Inc., a top international provider of supply chain planning solutions for the world's foremost companies, announces being named to the prestigious list of award-winning supply chain partners, the 100 Great Supply Chain Partners by SupplyChainBrain for 2012. This is INSIGHT's 10th appearance on the select list of companies that improve efficiencies, productivity and bottom line value for customers.

"SupplyChainBrain's 10th annual list of 100 Great Supply Chain Partners is the result of a six-month on-line poll in which supply chain professionals were asked to nominate vendors and service providers whose solutions have made a significant impact on their company's efficiency, customer service and overall supply chain performance. Nominations were received for hundreds of trading partners in every aspect of supply chain management. The 2012 July/August issue of SupplyChainBrain magazine includes the select list of companies whose solutions and services have been so impressive that their customers took the time to write and let us know. Our compliments to INSIGHT, Inc. on making this select list of 100 companies who received the most qualified nominations," said Brad Berger, Publisher of SupplyChainBrain.

"We are proud to once again be named to the 100 Great Supply Chain Partners list by SupplyChainBrain as we feel INSIGHT sets a new planning and execution standard for the supply chains of global companies with our new focus on incorporating marketing into supply chain design," said Dr. Jeff Karrenbauer, president of INSIGHT, Inc. "Many companies have found that simply balancing supply and demand does not always align with financial goals. To address this, leading firms have begun to revise their periodic planning approach by including a broader cross section of key decision makers to simultaneously include procurement, manufacturing, distribution and sales and marketing."

INSIGHT has long offered the industry reference standard software and consulting services for supply chain network design. Recently INSIGHT announced an advanced supply chain planning package, INSIGHT Enterprise Optimization (IEO), that integrates the cost and demand impact of proposed marketing initiatives with traditional supply chain network design considerations. IEO observes all operating constraints such as procurement, manufacturing and storage capacities, inventory targets, energy consumption and/or carbon emission limits, customer service requirements, and so on, while simultaneously selecting from a portfolio of marketing campaigns. The result is not just a supply chain strategy but rather the maximum profit corporate strategy that can actually be executed. Depending on the scenario, improvements in profit and sales/marketing ROI of 25% to 150% were obtained with a proof of concept model.

About INSIGHT, Inc.

INSIGHT, Inc. provides optimization-based supply chain analytics and consulting services to meet today's dynamic business challenges. Founded by supply chain and operations research experts in 1978 to apply world-class technology with intelligence and rigor to decision making, INSIGHT solves the complex supply chain strategic, tactical, and financial planning management issues of the world's foremost companies, including many of the Fortune 100 firms, such as ExxonMobil, Nestle, and BASF. Our software and services help firms minimize costs, maximize profits, free up capital, streamline operations, and increase customer service levels. For more information, please visit us on the Web at

About SupplyChainBrain

SupplyChainBrain, the world's most comprehensive supply chain management information resource, is accessed year round through a wide range of ever evolving multi-media formats by hundreds of thousands of senior level industry executives. In addition to addressing the fundamental principles of supply-chain management, SupplyChainBrain identifies emerging trends, technologies and best practices, forward thinking ideas and cutting-edge solutions ~ and continues to write and report about these as they evolve and mature. Visit

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For more information, please contact:
Becky Boyd
MediaFirst PR - Atlanta
Email Contact
(770) 642-2080 x 214

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Related Keywords: Supply Chain, logistics, network design, supply chain disruption, SC, Marketwire, Inc., Financial, Internet Technology, Business,

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