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INFORUM to Host Fab.com: The Design Darling of EcommerceFab.com Is on a Winning Streak and Ready to Share Their Secret Sauce (June 11, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 06/11/12 -- INFORUM will host Jason Goldberg, CEO and Founder of Fab.com, in conversation with Sarah Lacy, founder of PandoDaily, to explore Fab.com's successful business model that is hailed to be "the next wave of ecommerce" by Fast Company.
Fab.com is a design-focused retailer combined with innovative social commerce features. The site features daily sales and design inspirations from everyday users and established chandlers alike. Fab's templates are colorful, clutter-free, and overall fresh -- making it no wonder that users can't seem to get enough of this mecca for social shopping. Beyond being easy on the eyes, Fab's top dogs have mastered the art of incorporating social media. Their Live Feed allows users to keep tabs on what their fellow Fab fiends are buying, liking, tweeting, and sharing. It's a virtual shop-til-you-drop experience with immediate feedback from your peers.
Having just partnered with Madonna and with membership soaring to 4.8 million users, Fab's chief executive officer, Jason Goldberg, and chief creative officer, Brad Shellhammer, are clearly on a roll and don't appear to be closing up shop anytime soon -- but like most start-ups, they found success only after troubleshooting.
Fab.com started as Fabulis.com, a gay social network that was, by all accounts, a flop. Recognizing the signs of mediocrity early on, Goldberg and Shellhammer were able to dynamically change course, but with considerable grace. On Fab.com's first day -- June 9th, 2011 -- Fab launched at 175,000 users and generated $60,000 in sales.
Strategies like social media, appealing web design and convenient commerce seem to be rampant -- but Fab has somehow constructed a niche unrivaled by their competitors, who are seemingly using the same tactics -- so what makes Fab.com so fabulous? On Thursday night at The Commonwealth Club, attendees will have a chance to hear insight straight from the brainchild himself. Goldberg will dish on measuring the impact of social marketing and how Fab acts on it in real time -- turning clicks and likes into dollar signs. Beyond the crucial new age tools that have been key to Fab's meteoric rise, they've also managed to focus on the age-old value of customer service. Entrepreneurs, e-shoppers, and tech pundits alike will not want to miss out as Goldberg delves into Fab's magical formula with INFORUM at The Commonwealth Club.
Join us to tap in on the entrepreneurial instincts of Renaissance man Jason Goldberg. Following the conversation get your social shopping on at the reception with some Fab-like commerce entertainment.
Jason Goldberg is a serial entrepreneur. Prior to his reign at Fab.com, he founded socialmedian and Jobster, and served as chief product officer of XING AG. He also held a six-year gig working 100 hours a week for Bill Clinton in the White House.
Sarah Lacy is a technology journalist who has written for the likes of Businessweek and TechCrunch. In January 2012, she launched PandoDaily, an internet publication with a focus on providing analysis on the latest tech-centric news. She has also authored two books.
The program takes place in the Blue Room at The Commonwealth Club in San Francisco on Thursday, June 14, at 6:30 p.m. PT. For more information and to register for tickets, call (415)-597-6705 or register online at www.commonwealthclub.org/inforum.
Media interested in attending should please RSVP to:
Caroline Moriarity Sacks, INFORUM Director, (415) 597-6719, email@example.com
Enies Burton, INFORUM Public Relations Chair, firstname.lastname@example.org
Please bring a business card to the event.
The Commonwealth Club of California is the nation's oldest and largest public affairs forum -- since 2002, INFORUM, a division of The Club created by and for people in their 20s and 30s, has spent the past decade stirring things up with a mission to inspire debate around civic issues. INFORUM has played host to a variety of ingenious speakers, with upcoming guests like Van Jones and Rachel Maddow, and has reached beyond the traditional model, presenting events that range anywhere from spirits tasting to an exploration of the revolutionary music scene with the founder of Burning Man.
Caroline Moriarity Sacks
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