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IMVU Launches Its Social Game and Entertainment Destination in EuropeIMVU Introduces Seven Different Language Versions (November 12, 2010)
PALO ALTO, CA -- (Marketwire) -- 11/12/10 -- IMVU, an online social entertainment destination where members use 3D avatars to meet new people, chat, create and play games with their friends, today announced the launch of seven new internationalized versions of IMVU. These new localized versions include: Dutch, French, German, Italian, Portuguese, Spanish and Swedish.
The launch of the new internationalized versions will start with Swedish followed by the other six languages in the weeks ahead. It demonstrates IMVU's strong commitment to its European members and supports its 2011 strategy for international growth. IMVU currently has a strong community of European members who create, buy and sell virtual goods on IMVU, and the company hopes to build on its initial success by making IMVU more accessible to non-English-speaking users.
"We see a lot of interest coming from Europe, where we currently have more than 10 million registered users," said Cary Rosenzweig, CEO of IMVU, Inc. "By introducing localized versions of IMVU, more people will be able to enjoy it in the language with which they are most comfortable."
IMVU's European launch follows the company's successful expansion into the social entertainment arena when IMVU introduced casual and social games to its platform. IMVU also recently launched its first Mac client and iPhone App, IMVU 2Go, making it possible for Apple customers to participate in the IMVU experience at home or on-the-go for the very first time.
About IMVU, Inc.
IMVU, Inc. (http://www.imvu.com) is an online social entertainment destination where members use 3D avatars to meet new people, chat, create and play games with their friends. IMVU has reached 50 million registered users, 10+ million unique visitors per month and a $40+ million annualized revenue run rate. IMVU has the world's largest virtual goods catalog of more than four million items, almost all of which are created by its own members. IMVU is available in multiple languages on both Windows PC and Mac platforms, and for mobile users via its IMVU 2Go iPhone application, available in the Apple App Store. Founded in 2004, IMVU is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital and is located in Palo Alto, CA. IMVU is hiring for many positions, log onto http://www.imvu.com/jobs for more information.
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