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IHOP Stacks Up the Buzz

NetBase Brand Passion Indices Analyze Men and Women's Favorite Breakfast Brands (May 09, 2012)

MOUNTAIN VIEW, CA -- (Marketwire) -- 05/09/12 -- NetBase, the Enterprise Social Intelligence (ESI) Platform company, today announced the latest installment of analysis from its What Women Want study, which analyzed over 27 billion conversations in social media over the course of a year to unearth the top 10 items men and women say that they want. The first three installments examined the top three wants for men and women, which were surprisingly the same, ice cream, cars and pizza. This week's Brand Passion Index takes a look at men and women's emotions, opinions and behaviors associated with pancake brands.

As has been the case in the past three installments, men and women shared the same buzz winner, with International House of Pancakes (IHOP) generating about 92% of the overall conversations among both genders' top ten brands. Women cited the varied syrup flavors as a reason to keep coming back to IHOP, while men liked the specialty pancake flavors. When it came to most loved brands, women raved about Pancake Pantry and men gave their love to Starbucks Pancakes.

Women on IHOP:

IHOP strawberry syrup is magical...great breakfast with my sweetness.

:o RT @kimmycharn: Craving some pancakes and boysenberry syrup from IHOP right meow.

I really want pancakes from IHOP with strawberry syrup right this minute!!!!!

Men on IHOP:

So excited for IHOP's pumpkin pancakes. So amazing. So soon.

the blueberry pancakes at ihop are bomb.

I could eat ihop chocolate chip pancakes for the rest of my life. #sogood

Pancake Pantry was the most loved for women with the highest Passion Intensity score of 83 as well as the highest Net Sentiment score of 92. Verbatim surfaced showed that this is due to the delicious chocolate chip pancakes, as well as the more unique offering of sweet potato pancakes.

RT @chasecoy: The Pancake Pantry = I'm about to have the best chocolate chip pancakes I've eaten in my entire life

You haven't lived until you've eaten Sweet Potato Pancakes from the Pancake Pantry in Gatlinburg.

I really want chocolate chip pancakes from pancake pantry!!

Men had the highest passion levels for Starbucks Pancakes, with the combined metrics of a Passion Intensity score of 83 and a Net Sentiment score of 86. Verbatim showed the men talked about how delicious the pancakes are and expressed wishes for increased distribution of the chain's breakfast treats.

Starbucks pancakes, marry me please ! Wait if I marry them and eat them that's not good. Hmmm ok scratch that but god damn they're good :).

Starbucks pancakes so good.

@Starbucks can you sell pancakes in your US stores like you do in the UK? They're so tasty!

Each month, the Brand Passion Index analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog. Register for our next Demo Day about bacon here.

About NetBase
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit, @NetBase, on Facebook page, LinkedIn, or YouTube.

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