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ICM Registry Launches Buy.XXX, New Purchase Portal for.XXX Domain Names

Registrars Now Accepting General Availability Applications as Landrush Closes on 11/25 (November 22, 2011)

PALM BEACH GARDENS, FL -- (Marketwire) -- 11/22/11 -- ICM Registry, the registry of the new.XXX top-level domain (TLD), today announces the launch of Buy.xxx, a simple purchase portal featuring links to all accredited registrars to make finding and buying desired.xxx domain names as simple as possible.

This www.buy.xxx portal is being promoted in a global media campaign over the next five weeks with emphasis in the U.S., the U.K. and Germany. The campaign includes national TV commercials in the U.S., billboards, newspapers, digital media and various sporting events including the Race of Champions in Germany.

The Landrush Period, which is open exclusively to members of the adult Sponsored Community, will close this Friday, November 25. In order to give all interested parties the best chance possible to secure valuable names during General Availability, which opens on December 6, Registrars are now accepting pre-applications that will be processed on a first-come first-serve basis when General Availability officially launches.

"The pre-application process is like camping out for prime concert tickets while Buy.xxx is like a convenient box office," said Stuart Lawley. "We are really looking forward to opening the doors to everyone on December 6th."


About ICM Registry:
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the.XXX sponsored top-level domain as approved by ICANN in 2011. ICM Registry provides the management and supporting infrastructure for this extension offered via registrars thought the world.

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Media Contacts:
Jocelyn Johnson or Loren Pomerantz
Gravitas Communications
Email Contact
212-924-9500
Email Contact
212-583-1939


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