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IC Places Enters Beta Testing on "Instant Restaurant Review" iPhone App(September 15, 2011)
LOS ANGELES, CA -- (Marketwire) -- 09/15/11 -- IC Places, Inc. (OTCQB: ICPA), owners of www.icPlaces.com, announced today that it is beta testing its "Instant Restaurant Review" on a national basis. The call for beta testers went out to users of the icPlaces.com website asking them to participate in what is slated to be a revolutionary app designed to engage users in a totally new way.
Jeff Thompson, chief operating strategist of IC Places, Inc., and newly responsible for technology development on IC Places products, said, "The user experience on all of our technology properties is extremely important to everyone at the company, and my goal at IC Places is continuous improvement. We want users to have a blast when they use our websites, and now the new 'Instant Restaurant Review' app. Our goal is to create a first generation app that engages the consumer in the entertainment creation process and makes them the star. It's exciting to know that we are getting real data from our beta users, telling us what it will take to have consumers use the app over and over again."
The name "Instant Restaurant Review" says exactly what the app will do; it provides consumers with the ability to instantly share their experience with the world. One very powerful feature included in the app is proximity based controls that will only allow a person to submit a review if they are within 100 feet of the restaurant, thereby all-but eliminating phony reviews from non-patrons. The app will debut on the iPhone and then will be made available on the Android platform.
"I am thrilled about our new app. It is the culmination of a lot of thought and careful consideration. The feedback we have received indicates people are excited to use it, which is a game changer for restaurateurs and their patrons. With the Instant Restaurant Review people can become their own version of world famous restaurant critics and make the entire dining process into an adventure for themselves or their whole family. There will be rewards for participation, such as when they reach certain numbers of reviews and achieve status levels, they will unlock special deals in their area or at their favorite restaurant. I am more than excited about the response we are going to get from the market!" said Steve Samblis, President and Editor in Chief of IC Places, Inc.
To be included on the list for beta testers go to www.icplaces.com and click on the "Sign up for our beta program" banner ad.
About IC Places:
IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit http://www.ICplaces.com.com/orlando.
IC Places Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
IC Places, Inc.
Chief Operations Strategist
800.406.1220 Option 4
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