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IBM to Integrate Virage Products With IBM Media Production Suite

(July 10, 2001)
Virage has signed a marketing and resale agreement with IBM whereby IBM will integrate and resell Virage technology, combining Virage's video components with IBM's large enterprise digital Content Manager offering - IBM Media Production Suite.

The combined solution will enable content owners to easily and efficiently manage, archive, and distribute digital video assets. IBM has recognized Virage as a key component to ingesting video into its Media Production Suite, a flexible, browser-based, fully integrated solution that allows companies to manage, archive, reproduce, assemble, and distribute video assets in one comprehensive digital production environment.

IBM has been commissioned to transform over 120,000 hours of analog video archive at world class news organization CNN, as was previously announced, with Virage technology integrated into that digital transformation system. IBM also included integration of Virage technologies into IBM's media asset solution created for Paramount Picture's hit television show ET. IBM assisted ET in transferring its then current, analog tape archive to a fully digitized collection that includes descriptive information about the video footage, enabling easy search and retrieval capabilities-an example of how Virage's video content solutions were successfully employed.

The new, combined product suite will be resold by IBM's Global Digital Content sales force worldwide via joint marketing and sales efforts. IBM will use the award-winning Virage VideoLogger(r) software and Virage SmartEncode(tm) process to transform incoming video into a structured database that provides granular access into video content and readies it for strategic applications online. The combined system gives media companies the ability to share, reuse, and re-purpose valuable media assets for increased production efficiencies and revenue generation.

"Rich media is transforming the digital content landscape. IBM's relationship with Virage, which has already been successfully deployed, helps strengthen IBM's commitment to helping enterprises re-purpose their content in digital form," said Dick Anderson, general manager of IBM's Media & Entertainment Industry. "The Virage Video Application Platform is a powerful extension to our Media Production Suite product offering. Together these products provide an end-to-end solution that helps our customers efficiently manage, publish, and distribute on-line video in ways that create compelling and profitable new revenue streams."

"Virage is proud to work with IBM on its worldwide media archive management efforts and recognizes IBM as one of our leading hardware, middleware, integration, and solution partners," said Michael Lock, senior vice president of worldwide sales at Virage. "This solution allows Virage to leverage IBM's world-wide sales and professional services organization into our primary video publishing and archiving markets: Media & Entertainment and Enterprise. By including Virage technology as part of its complete solution for efficiently archiving, managing and publishing digital media, IBM allows content owners to derive maximum value from their video content."

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