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IBC 2011: Adobe Acquires IRIDAS Technology
Adobe Systems Incorporated announced at the IBC 2011 Conference and
Exhibition that it has acquired certain assets of privately held IRIDAS,
a leader in high-performance tools for digital color grading and
enhancement of professional film and video content, including
stereoscopic technology. Color grading is an essential component of
finalizing professional film and television content and is becoming an
increasingly important part of modern content creation with the advent
and rapid growth of High Dynamic Range (HDR) video. What this means for artists who use Adobe Creative Suites remains to be seen. Adobe After Effects and Premiere Pro could benefit from this as both would feed their video output into a color correction workflow. Keep your eye on this one.
Source:Digital Media Online.
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