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IBC 2011: Adobe Acquires IRIDAS Technology

  By ninjacrayon
Adobe Systems Incorporated  announced at the IBC 2011 Conference and Exhibition that it has acquired certain assets of privately held IRIDAS, a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology. Color grading is an essential component of finalizing professional film and television content and is becoming an increasingly important part of modern content creation with the advent and rapid growth of High Dynamic Range (HDR) video. What this means for artists who use Adobe Creative Suites remains to be seen.  Adobe After Effects and Premiere Pro could benefit from this as both would feed their video output into a color correction workflow. Keep your eye on this one.

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