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"I Love Lucy" Social Game Launches(March 21, 2012)
LANGHORNE, Pa., March 21, 2012 (GLOBE NEWSWIRE) -- Social and casual game developer and publisher Entertainment Games, Inc. (Pink Sheets:EGAM) announced today the launch of their first game in a partnership with Desilu, Too, LLC and CBS Consumer Products, Inc.
Beginning today, players can jump right into one of the most famous I Love Lucy episodes of all time, "Job Switching"—known better as the candy factory episode—which is featured inside Entertainment Games' online social game platform Retro World™.
Blending authentic images from the most popular TV show of all time with all new character interaction, exploration, puzzles and mini-games, the result is a wholly unique gameplay experience.
Players star as both Lucy and Ricky in scenes based on the original episode. As Ricky, players coach Fred and labor to learn the ropes of basic domestic housekeeping. As Lucy, players struggle comically to stay employed alongside Ethel in the chocolate factory, culminating in a mini-game that recreates one of the most iconic scenes in TV history—Lucy and Ethel trying desperately to wrap candy as it races past them on a conveyor belt.
"The overwhelming majority of our 40+ market has only fond memories of Lucy, Ricky, Fred and Ethel, so we're thrilled and honored that I Love Lucy is the first licensed show to appear within Retro World," said Gene Mauro, President and COO of Entertainment Games.
The release comes on the heals of Retro World's hidden object game Hide & Hunt, which features object hunting with friends in the I Love Lucy classic living room set.
Entertainment Games will continue to combine proven casual play mechanics with familiar, nostalgic, and proven entertainment properties and transport players "into the scenes" of some of the most beloved television shows in history.
Retro World™ is available now at http://apps.facebook.com/retroworld/
I LOVE LUCY and related marks are trademarks of CBS Broadcasting Inc.
About Entertainment Games, Inc. (formerly eGames, Inc.):
Entertainment Games, Inc., headquartered in Langhorne, Pennsylvania, with offices in Woburn, Massachusetts and Montrose, California, develops and publishes casual games for leading social networks, the PC, Nintendo DS and Wii, iPhone, and the Internet. Additional information regarding Entertainment Games, Inc. can be found at http://www.egames.com.
The Entertainment Games, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7123
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