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"I Love Lucy" Enters the Social Scene(February 27, 2012)
LANGHORNE, Pa., Feb. 27, 2012 (GLOBE NEWSWIRE) -- Social and casual game developer and publisher Entertainment Games, Inc. (OTC Pink:EGAM) finalized a deal today with Desilu, Too, LLC and CBS Consumer Products Inc. for rights to bring I Love Lucy to the world of social games.
Interactive episodes of I Love Lucy will be featured within Entertainment Games' online social game platform Retro World™. Blending authentic images from the most popular TV show of all time with all new character interaction, exploration, puzzles and mini-games, the result is a unique social experience that lets players jump right into one of the most famous I Love Lucy episodes of all time—"Job Switching."
Players star as both Lucy and Ricky in scenes based on the original episode. As Ricky, you'll coach Fred and labor to learn the ropes of basic domestic housekeeping. As Lucy, you'll struggle comically to stay employed alongside Ethel in the chocolate factory, culminating in a mini-game that recreates one of the most iconic scenes in TV history—Lucy and Ethel trying desperately to wrap candy as it races past them on a conveyor belt.
"The overwhelming majority of our 40+ market has nothing but fond memories of Lucy, Ricky, Fred and Ethel, so we're thrilled and honored that I Love Lucy is the first licensed show to appear within Retro World," said Gene Mauro, President and COO of Entertainment Games. "The opportunity to partner with CBS and Desilu, Too was in perfect alignment with our original vision of featuring both original and licensed content in our gaming platform."
Entertainment Games also has immediate plans to include I Love Lucy virtual goods and a Lucy-themed competitive hidden object game.
Entertainment Games will continue to mash up proven casual play mechanics with familiar, nostalgic, and proven entertainment properties and transport players "into the scenes" of some of the most beloved television shows in history.
Retro World™ is available now at http://apps.facebook.com/retroworld/
Fans can also visit the official I Love Lucy Facebook page (http://www.facebook.com/I.Love.Lucy) for news, trivia, caption games and contests.
I LOVE LUCY and related marks are trademarks of CBS Broadcasting Inc.
Images of Lucille Ball and Desi Arnaz are licensed by Desilu, Too, LLC.
About Entertainment Games, Inc. (formerly eGames, Inc.):
Entertainment Games, Inc., headquartered in Langhorne, Pennsylvania, with offices in Woburn, Massachusetts and Montrose, California, develops and publishes casual games for leading social networks, the PC, Nintendo DS and Wii, iPhone, and the Internet. Additional information regarding Entertainment Games, Inc. can be found at http://www.egames.com.
CONTACT: Investor Relations
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