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Hula Post Production Makes Its Third Trip to the Oscars

Provides Edit Gear to DMS Productions for Production of Video Segments for the Show (February 20, 2009)
DMN Newswire--2009-2-20--lthough it won't be doing any red carpet interviews, Hula Post Production will once again play an important role to the annual Academy Awards telecast. The bi-coastal supplier of post production gear is providing editorial systems and network storage technology to DMS Production Services, which produces awards reels and other video features for the show. It's the third straight year that Hula has performed this service. The 81st Annual Academy Awards will be held February 22nd.
Hula Post Production engineers have set up an editorial workflow at DMS Production Services' facility that includes seven Avid Media Composer Adrenaline editing systems and Avid Unity network storage. Nominations Film Supervisor  Doug Stewart and his team of editors will use them to produce hundreds of video segments including nominee clips, historical segments, salutes to previous winners and tributes to various movie making crafts.
 "Our biggest challenge is to keep everything humming because the Oscars truly is a 24/7 production right up to air time," says Stewart. "When it comes to a Unity set-up with multiple Avid stations, I count on Hula to allow me to divert my energies and worries elsewhere. Installation, breakdown after the show, and tech support are always covered in a smooth, first-class fashion. It's good to have a solid team on board an extremely difficult show."
Stewart's involvement in the Oscars dates back 25 years. During that time, the process of preparing clips for the show has changed dramatically. "Back then, everything for the show was done on 35mm and 16mm film with flatbeds, with videotape playing a larger and larger role," Stewart recalls. "Then came the days of 3/4-inch Convergence editing and 2-inch online. Then came 1-inch tape and finally, the big breakthrough came with the introduction of the Avid editing system. As a matter of fact, this year's Oscars will be the first tapeless Oscars whenit comes to final delievery of items to the broadcast truck but at the core of it all is still the mighty Avid. "
While the technology has improved, the deadlines have grown tighter. "Not many people recall that the Oscars used to be held in April," Stewart notes. "Now it's held in February and everything must be done with lightning speed. "
The round-the-clock tech support that Hula provides is critical to the editorial department's smooth operation. "I am especially appreciative of their bend-over-backwards service," Stewart says. "They do everything possible to solve our post problems."
About Hula Post Production
Hula Post Production services the post-production communities in Los Angeles, through its Studio City and Venice locations, and New York City, providing Avid rentals, both standard and high-definition video decks and related equipment. In addition to a wide variety of post-production rental products, Hula Post Production offers its clients technical resources and comprehensive product solutions. For more information, visit

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Related Keywords:Hula, Hula Post Production, DMS Production Services, Academy Awards, Oscar, Doug Stewart

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