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Huddle Unveils Huddle Sync, World's First Intelligent File Synchronization Platform for the Enterprise

New iPhone App Leverages Huddle Sync to Liberate Workers From Desks, Enables Cloud Collaboration on the Go (February 21, 2012)

LONDON and SAN FRANCISCO, CA -- (Marketwire) -- 02/21/12 -- CIOs and end users alike are set to benefit from the world's first intelligent file synchronization (sync) tool built specifically for the enterprise as Huddle today launched its private beta program for Huddle Sync. Meeting enterprise-scale sync requirements, Huddle Sync enables everyone in an organization to securely access the entire corporate knowledge store and intelligently syncs only relevant documents onto their desktop and mobile devices. CIOs regain control of data being shared within and across the firewall thanks to full audit trails and granular permission settings and end users can work on the latest version of their content when offline.

Personal mobile devices(1) are now prevalent in the workplace and the amount of digital enterprise content is rapidly increasing,(2) making consumer file sync tools a compelling proposition for workers. In one click, users can share files in real-time between their enterprise and personal devices, enabling them to work from any location. However, these consumer sync tools fail to resolve the enterprise issue of syncing data across entire workforces and organizations and present significant security risks. Among these risks are increased probability of data leakage, misuse of enterprise content and no record of where content is stored.

"File synchronization is already popular among individual users who use it to access content remotely and on multiple devices," explains Nikos Drakos, Research Director, Gartner. "It is rapidly becoming a business requirement but it needs to be done in a way that does not compromise security either while information travels to external servers, or while it is stored on PCs, tablets and smartphones."

Huddle Sync makes true cross-enterprise sync possible. Workers can have visibility of all enterprise content they are permitted to view, in real-time and on any device, and only files of immediate interest are fully synced. Powered by patent-pending predictive technology, Huddle Sync's set of learning algorithms, which are linked to workers' actions in Huddle, intelligently select files that will be of most relevance to users for full sync. Without having to sync the entire corporate knowledge store onto their devices, placeholder files give workers visibility of all the files available to them without consuming bandwidth and reducing the likelihood of enterprise data being compromised. As the tool manages version conflicts, teams do not waste time reconciling changes or replicating work, and everyone has the most up-to-date files.

In addition to providing IT with full transparency of where data is stored, who has synced what files and full audit trails, Huddle Sync has a remote wipe capability. As the CIO's last line of defense, should a device be lost or stolen, or an individual leave the company, enterprise data can be remotely deleted from the endpoint to ensure that it does not get into the wrong hands.

"Cross-enterprise file sync is a very different and more complex challenge than personal file sync," explains Alastair Mitchell, CEO, Huddle. "Enterprises have to sync not just an individual's data, but that of everyone across the organization and make it securely available offline on multiple devices. On average, a document in Huddle is securely shared with 20 other people, making enterprise sync 20 times more complex than personal sync. Consumer sync tools are great for providing access to documents at an individual level, but they lack the security, scalability and intelligence required for the enterprise. They're a time bomb of costly data loss waiting to happen. Huddle Sync combines intelligent sync capabilities with enterprise content management to deliver a service that is great for users and CIOs. Enterprise end users have the documents they need at their fingertips and the ability to view all enterprise content, stored securely in the cloud, if they need to sync more. True enterprise sync is now a reality and enterprise data should no longer flow freely across firewalls and onto consumer devices under IT's radar."

To register your interest in the Huddle Sync private beta program, please visit

New Huddle for iPhone app

Coinciding with the launch of Huddle Sync, Huddle has also revealed its new iPhone app designed to make workers' dead time productive. Rebuilt from the ground up to take full advantage of the device's intuitive interface and leveraging Huddle Sync's intelligent technology, Huddle for iPhone enables cloud collaboration and content management on the go.

Securely syncing users' recommended content for offline viewing, the app enables workers to access important files from anywhere, at any time, online or offline. For example, when travelling to meetings, sitting at an airport or working remotely. Content can be reviewed and approved, new tasks can be added to a to-do list as soon as they come to mind and, with just one tap, items can be assigned and completed. To ensure data is always secure, all transmissions to and from Huddle are encrypted at 256-bit SSL and the iPhone application's storage is encrypted so that content cannot be accessed.

To download the new Huddle for iPhone app, please visit

About Huddle

Established in 2006, Huddle is the leader in cloud content collaboration for the enterprise. Huddle is used by more than 100,000 business and government organizations worldwide, including AKQA, HTC and Kia Motors, to securely store, share and collaborate on content with people inside and outside of their organization.

Huddle can be accessed online, on desktops via Microsoft Office applications and on the move with BlackBerry, iPhone and iPad apps. It is currently available in 15 languages including English, French, German, Italian, Spanish, Portuguese, Russian and Japanese.

More information can be found at

Connect with Huddle

(1) A recent study by Good Technology revealed that 80 per cent of companies with more than 2,000 employees, 60 per cent with more than 5,000 employees and more than a third (35 per cent) with at least 10,000 are supporting the BYOD model in the workplace.

(2) According to the IDC 2011 Digital Universe Study: Extracting Value from Chaos, in 2011, the amount of information created and replicated will surpass 1.8 zettabytes. Enterprises have some liability for 80 per cent of information in the digital universe at some point in its digital life.

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