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How To Get The Right App
(September 01, 2011)
At the Macworld Conference & Expo in January 2007, Apple’s Steve Jobs revealed the first iPhone and alongside this was Apple’s App store (July 10, 2008). The App Store provides easy access to small software modules tailored to the iPhone features. On April 29, 2009 , the App Store surpassed one billion downloads. Since then, others have quickly followed and we now have Google’s Android Apps Market ( October 22, 2008 ), the Ovi Store ( May 26, 2009 ), and others with the Windows Phone Marketplace joining the fray on October 21, 2010 . This means that Apps are now available for nearly all types of smart device on today’s market. As for the word ‘App’, due to the intensive marketing, it is now known by consumers around the world to the point where having an App is almost as important as having an online Web site.
So, what does it mean for businesses to have their own professional App? Apps provide a number of benefits to businesses; the opportunity to attract, connect and directly engage consumers to create additional income streams, increase brand awareness or deliver business efficiency. However, putting your name on an App is not that straight forward.
Apps development has several stages in the process; idea, design, creation and account management plus remember that the work doesn’t stop at development. For your App to be found and used then a plan for marketing and App support is needed. In short, App development is not for the faint of heart and the most prudent route to getting your App may be to engage professional App developers like 2b Acting to take care of the process. Since 2008, Yorkshire based 2b Acting have been producing and releasing Apps for their own business so they have real experience invested in their in-house team. Their infrastructure and methods are used to simplify the interface so clients better understand and are able to effectively contribute in the development process. The added advantage is that the company has access to media production services so things, like stunning graphics and exciting videos, which make Apps standout, can be readily included. With fixed price rather than hourly rate commissions, allowing for better budget management, professional App developers like 2b Acting may be the best way of getting the right App.
Source:Digital Media Online.
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