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Houser Shoes Chooses Mercent to Break Through Competitive Marketplace of Comparison Shopping Sites(June 05, 2012)
CHICAGO, IL -- (Marketwire) -- 06/05/12 -- IRCE 2012, McCormick Place -- Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has signed Houser Shoes to its award-winning Mercent Retail software platform.
"Housershoes.com has had a serious online shopping presence since 2004 but we wanted to break-through to a new level of effectiveness and profitability, particularly in comparison shopping sites," said David Flynn, Internet Manager for Houser Shoes. "We needed to transform our online strategy and reach more shoppers with more compelling offers. Through Mercent Retail tools and Mercent's tenured performance team, we are seeing efficiency gains that are dramatically increasing product sales. We're also gathering performance and marketing insight for our campaigns and ads that are allowing us to be more competitive in the marketplace."
Mercent replaced Houser Shoes former vendor by offering the retailer a more sophisticated, enterprise-level solution that drives better performance and financial returns.
"Houser Shoes represents another tier one retailer that understands how Mercent's technology and industry thought leadership are transforming online retail performance and results," said Mercent CEO Eric Best. "As Houser Shoes expands its product base, we are excited for the opportunity to help them increase the sophistication of their sales tactics while simplifying the management of their data. In delivering more efficient use of resources and more effective ad placement, Mercent is making marked contributions to their profitability."
Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels. From online marketplaces like Amazon and eBay to comparison shopping sites and paid search platforms (Google AdWords, Microsoft AdCenter), Mercent demonstrates expertise across the full spectrum of eCommerce transactions. This includes product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA) as well as emerging options like social shopping outlets.
The Mercent Retail platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.
Mercent is attending, exhibiting at Booth #529, speaking and blogging at the world's largest eCommerce tradeshow in the nation -- Internet Retailer Conference & Exhibition (IRCE), which is being held at the McCormick Place West in Chicago June 5-8, 2010. To learn more about Mercent's full product portfolio, or for an in-person demo at IRCE contact Mercent Sales at 206-832-3900 or [email protected]. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Houser Shoes
Gary Houser opened Houser Shoes in Gastonia, North Carolina in 1976 after serving as a retail store manager and district manager for other shoe companies. Houser Shoes operates 11 stores in the Southeastern United States. The business has grown to include GB Shoes, GB Shoe Warehouse and Housershoes.com. The company employees 150 people and has become one of the largest independent retail businesses in the Southeast. Visit www.housershoes.com for more information.
Through its award-winning Mercent Retail technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.
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