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HotRoof Expands StreamWriter Product Line

(November 14, 2001)
HotRoof Inc., a software company providing media customization and fulfillment technologies for content owners and enterprises, today announced it has expanded its StreamWriter product line with the release of StreamWriter Select and StreamWriter Direct. Designed to meet the needs of businesses looking to leverage existing video assets to create new video product offerings, StreamWriter Select and StreamWriter Direct enable the on-demand creation and just-in-time fulfillment of complete or clip-based video programs such as playlists, highlight collections, and "how-to" programs. The two new offerings, combined with HotRoof's award-winning StreamWriter 2.0, create a wide-ranging suite of media customization and delivery solutions for businesses looking to derive significant ROI from new and existing video programming.

Both StreamWriter Select and StreamWriter Direct allow businesses to create custom video products based on specific user demand, then deliver them just-in-time through both physical and digital media formats, bypassing expensive, traditional delivery channels and eliminating unnecessary inventory costs. StreamWriter 2.0, the company's flagship product, supports medium-to-large video libraries and transforms existing instructional, informational, or entertainment content into personalized video programs for delivery over the Internet, corporate intranet/extranet, or via VHS tape, DVD or CD. Built on the company's patented technology, each software product in HotRoof's StreamWriter suite provides businesses with an entire solution for creating and delivering custom video products to target audiences, including media management, search functions, e-commerce capabilities and fulfillment through physical (VHS, DVD, CD) and/or streaming media.

StreamWriter Select: Custom Videos On-Demand in Any Format

StreamWriter Select, designed for small-to-medium libraries of video clips and programs, enables the creation and fulfillment of user-defined video programming from a specific set of clips. StreamWriter Select combines an intuitive "checkbox style" interface with a powerful just-in-time (JIT) fulfillment service to create and deliver customized video products on-demand and under-budget. With StreamWriter Select, content owners can offer their customers the ability to create personalized music video play-lists, sports highlight reels, conference presentation highlight tapes, and "how-to" instructional videos, among others. Key StreamWriter Select features include:

  • Customizable "checkbox" user interface for simple content control

  • Full e-commerce transactions and reporting

  • Multiple delivery formats (VHS tape, DVD, DVD-ROM, CD-ROM, Video CD, or streaming)

  • Remote administration capabilities

  • Clip manager interface

  • Metadata manager

  • Project reporting

  • Usage reporting

  • Physical tape fulfillment interface

  • Streaming interface

  • Gift Certificate functionality

    StreamWriter Direct: Eliminate Unnecessary Inventory Costs with Just-in-Time Fulfillment

    StreamWriter Direct, designed as a simple click-to-order system, allows for on-demand and just-in-time fulfillment of defined video programming of any length. With StreamWriter Direct, content owners can implement program variation testing, allowing new video products to be created, tested and sold with no inventory costs. Similarly, "classic" and/or "best of" content can be repackaged and sold on a per-order basis. Key StreamWriter Direct features include:

  • Simple to use "click-to-order" interface

  • Full e-commerce transactions and reporting

  • Multiple delivery formats (VHS tape, DVD, DVD-ROM, CD-ROM, Video CD)

  • Remote administration capabilities

  • Program manager interface

  • Project reporting

  • Usage reporting

  • Tape fulfillment interface

  • Gift Certificate functionality

    "While many software products in the market handle the production, management or delivery of video content, most new technology solutions only deliver content through streaming -- essentially ignoring a major market for physical media products. We believe that content management and delivery strategies require businesses to provide truly personalized content both when audiences want it, and how they want it. With StreamWriter Select and StreamWriter Direct, we've expanded our product line to ensure that we offer the solutions that drive the highest possible ROI for businesses looking to deliver video online," said Bernard Plishtin, president and CEO of HotRoof.

    Pricing and Availability

    Pricing for StreamWriter Select and StreamWriter Direct begins at $5000 for installation. Installation fees include application development as well as content editing and preparation. Monthly service fees are determined based on volume.

    For more information, visit .

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    Related Keywords:video, asset management

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