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Hospitality Companies Turn to SoftBrands for Hotel Management

Strong Momentum Builds for SoftBrands HMS as National Hotels Invest in Complete, Innovative Solution That Delivers Increased Efficiency and Personalized Guest Services (February 14, 2012)

ATLANTA, GA -- (Marketwire) -- 02/14/12 -- SoftBrands, a division of Lawson Software, Inc. and an affiliate of Infor, today announced strong global momentum behind sales of its SoftBrands HMS Hotel Management System, a complete solution that integrates multiple hotel functions to help hospitality companies maximize revenues and deliver the best possible guest services. Among the many leaders in hospitality that have selected SoftBrands HMS are Larkspur Landing (Hillsboro, Ore.), Hotel Royal (New Orleans), Melrose Mansion (New Orleans), Hotel St. Helene (New Orleans), and Najeti Hotels & Golf, which operates nine hotels and three golf courses in France.

"We have completed the training and implementation of the SoftBrands HMS application, and we are extremely pleased with the SoftBrands team and the product's functionality. It is innovative, versatile and adaptable," said Amy Healy, general manager, Larkspur Landing Hillsboro. "With any new product, we expected surprises, and the only surprises have been 'good' surprises, including what the system is capable of and how it has effectively helped to streamline our business."

By providing a complete snapshot of guests and business performance, SoftBrands HMS allows greater information sharing and visibility across the organization, so companies can offer high-quality guest services to boost profits and keep patrons coming back time and time again. HMS unifies numerous hotel functions, enabling users to manage business from availability and rates to guest profiles and in-house services, all within a single application.

Available both on-premise and in the cloud as software-as-a-service, SoftBrands HMS provides the flexibility to help meet any business' needs, whether a five-star resort chain or a small local bed and breakfast. By selecting the cloud deployment option, hospitality companies can minimize IT infrastructure and have the system up and running quickly, enabling reduced overhead costs and faster return on investment.

"Our mission is to do what other providers to the hospitality industry cannot, and that is to offer a complete, unified solution that enables hotels to see information from any area of the business, when and where they need to," said Stewart Applbaum, general manager, SoftBrands. "Whether it's staff schedules, requested maintenance or sales figures, SoftBrands HMS delivers all the tools needed to provide a personalized guest experience and increase business efficiency, thereby improving both customer satisfaction and company profits."

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About SoftBrands

SoftBrands, a division of Lawson Software, Inc., is an Infor affiliate with more than 10,000 properties worldwide using its Hotel Management Software Solutions. For more information, please visit

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Related Keywords: SoftBrands, HMS, hotel, management, Infor, Lawson, France, Marketwire, Inc., , Sports, Business, Outdoor Sports, Golf, Other,

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