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Homestead Editorial Welcomes Editor Mark Nickelsburg

Provides commercial representation for Nickelsburg who specializes in humanity & storytelling (May 16, 2005)

Homestead Editorial is pleased to announce that it now provides commercial representation for Editor Mark Nickelsburg. Nickelsburg will still maintain the freelance client relationships he developed outside of Homestead.

"Homestead gave me the best support that I could want, that clients demand," comments Nickelsburg. "That kind of experience and encouragement is critical to doing the jobs properly and it helped me enormously to perform at my best. The projects I was doing really benefited from the backing and knowledge at Homestead and I want to continue providing my clients with that level of service."

"Mark is an extremely talented editor who has experience at the highest level," says Lance Doty, Homestead Editorial Executive Producer. "His reel is strong on storytelling, dialogue and wit, which makes him one of the more complete editors I have had the pleasure to work with. His attitude, work ethic and general creativity makes Mark a tremendous addition to our Homestead family."

During the course of his career, Nickelsburg has developed a reputation for specializing in personalities, characters and human storytelling. "For this reason, people often come to me with projects that call for scripted dialogue, visual humanity or anything where a strong personality needs to come through."

Nickelsburg recently contributed to campaigns for Coca-Cola through ad agency Berlin Cameron and directed by Allen Hughes; Verizon and Lunesta via McCann-Erickson; Nabisco via Foote, Cone & Belding and directed by Matthew Rolston; Jello also through FCB; and UPMC with Paradiso Group and directed by Joe Grasso.

In 2004, he edited four short documentaries that provided a behind-the-scenes view of the animators of the popular United Airlines animated commercials. Directed by Cohn + Company's Jeremy Warshaw, a documentary was made for each of the four spots, and highlighted the animators, their personalities and creative processes on the campaign. "Fallon didn't want the films to be a technical how-to so they brought me on board to help tell the animator's story in a human way," explains Nickelsburg.

Prior to being a freelancer, he was at Post Factory from 2002 until it closed its commercial division two years later. Among his projects was the "Muhammad Ali Tribute" for the Michael J. Fox Foundation and spots for Crest, Goodwill, Zyrtec and Enbrel. He also enjoyed a five-year tenure at Version2 where worked on commercials for MCI, Gatorade, Mercedes and GNC.

Homestead Edit is located at 48 West 25th Street, 9th Floor, New York, NY 10010. Telephone: 212.255.4440. Fax: 212.255.4494.

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