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Homestead Contributes To Ad Council Tsunami PSA

Spots feature former Presidents George H. W. Bush and Bill Clinton (February 23, 2005)

In response to the recent tsunami disaster, which devastated numerous countries in southeast Asia and east Africa, former Presidents George H. W. Bush and Bill Clinton filmed a public service announcement for an Ad Council campaign designed to encourage the American people to make cash donations to the tsunami relief effort through www.usafreedomcorps.gov. Leading postproduction boutique Homestead Editorial contributed its time and talent to the cause by editing :60, :30, :25 and :15 versions of the PSA.

To view the spot, please go to www.postspots.com, click on ?Client Login to view media and enter the Job ID ?6391 and Password ?psa. You will also need to enter your name.

The Ad Council PSA brings light to the millions of people affected by the tragedy. ?Tsunami Relief is a heartfelt call to action from the two former presidents and features George H. W. Bush and Bill Clinton in the White House Library as they direct Americans to visit USAfreedomcorps.gov, where they can find a list of humanitarian organizations accepting donations to aid in the disaster relief. In the :30 spot, Clinton begins, ?The greatest source of Americas generosity is the good heart of the people. Bush continues, ?In the aftermath of the devastating tsunami, we come to you not as presidents, but as two private citizens. Clinton then urges people to donate via usafreedomcorps.gov to choose a reputable authorized charity. The PSA concludes with Bush, ?No one can change what happened... and Clinton, ?...but we can all change what happens next, and a sincere thank you from the two men.


?The spot was rather straightforward editorially; however, the main challenge was completing the entire project within one day, explains Editor Chris Hellman. ?The final line of the spot where Clinton finishes Bushs sentence was initially included in the :30 version only, but we felt it was so powerful that it needed to be in the other versions as well. Despite the time constraints, the collaboration was really smooth and everyone was on the same page. It was a pleasure to team up with the client Ad Council and McCann Erickson again, having worked with both of them before.
I think the spot is successful in its simplicity and impact.


Credits:
Client: Ad Council
Spot Title/Airdate: ?Tsunami Relief :60, :30, :25, :15/January 7, 2005

Ad Agency: McCann Erickson/New York, NY
Chairman: Nina DiSesa
SVP, Group Creative Director: Keith Evans
VP, Creative Director: Jeff Taylor
EVP, Director of Strategic Planning: Nat Puccio
VP, Executive Producer: Kathy Love
SVP, Director of Creative Services: Sallie Mars

Production Company: Hungry Man/New York, NY
Director: Hank Perlman
Executive Producers: Steve Orent, Jeff Stamp

Where Shot: White House/Washington, DC

Editorial Company: Homestead Editorial/New York, NY
Editor: Chris Hellman
Assistant Editor: Cameron Kelly
Executive Producer: Lance Doty
Producer: Elizabeth Fitzpatrick

VFX Company: N/A

Postproduction Company: Nice Shoes/New York, NY & Homestead Editorial/New York, NY
Colorist: Scott Burch @ Nice Shoes
Online Editor: Paul Fernandez @ Homestead Editorial

Music Company: N/A

Sound Design Company: N/A

Audio Post Company: Sound Lounge/New York, NY
Mixer: Rob Sayers


About Homestead Editorial
Homestead Editorial, a New York-based postproduction boutique, was founded in 1994 and offers a range of services including creative editorial, graphic and title design, and online finishing. Homesteads objective is to, first and foremost, provide its clients with a collaborative and positive experience. This is accomplished via its knowledgeable talent, technical expertise, exceptional client service, and relaxing and open environment. A skilled production staff with backgrounds in film, television, music videos and advertising agencies is also on-hand to support the artists.

The studio has contributed its talent to spots for Coinstar, Diesel, Nike, AT&T, MasterCard, Jaguar, Verizon, Audi, Fox Sports, Volvo and Burger King. In addition, Homestead contributed its talent to the notable music video ?Walk This Way by Aerosmith and Run DMC, which was one of the top 10 videos of all time.

In 2004, Homestead Editorial launched a Wounded Knee, an independent film production company. The company has written, produced and edited the award-winning feature film NOISE starring Trish Goff, Ally Sheedy and Giancarlo Esposito. NOISE will be distributed domestically by THINKFilm, which has two 2005 Oscar nominations for Best Documentary Feature for Born Into Brothels and The Story of the Weeping Camel.

Homestead is represented by Perry Schaffer and Corey Rogers of Schaffer Rogers.

Homestead Edit is located at 48 West 25th Street, 9th Floor, New York, NY 10010. Telephone: 212.255.4440. Fax: 212.255.4494.

For more information visit www.homesteadedit.com.

 


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Related Keywords:Homestead Editorial, Ad Council, PSA, George H. W. Bush, Bill Clinton, Chris Hellman, McCann Erickson, Keith Evans, Jeff Taylor, Hungry Man, Hank Perlman, Steve Orent, Jeff Stamp, Cameron Kelly, Lance Doty, Elizabeth Fitzpatrick, Nice Shoes, Scott Burch, Paul Fernandez, Sound Lounge, Rob Sayers,

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