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Hollywood Post Alliance Honors DigitalFilm Tree

Judge s Award Throws Spotlight on Innovative Company Perpetually Extending the Limits (December 01, 2008)
DMN Newswire--2008-12-1--Ramy Katrib and the team at DigitalFilm Tree have spent the past ten years building the Hollywood-based company into a hub of creativity and technology that provides content creators with innovative and comprehensive services for television, feature films, gaming and internet delivery.  Launched in 1998 by a team of expert editors and post specialists in a small office on Sunset Strip, Katrib set out to build a distinct facility that relied upon creative thinking, innovative engineering, color science, and a fearless dedication to do things non-traditionally.  This combination of imagination and ability has recently garnered the company a special honor from the Hollywood Post Alliance.

DigitalFilm Tree has been recognized by the HPA with the Judge's Award for Creativity and Innovation for the modern data-centric post network they created.  Their clients from CBS/Paramount Television were also honored with their own HPA Judge's Award for their use of this workflow on the series "Everybody Hates Chris."  This groundbreaking workflow encompasses a data sharing and storage network, as well as specially designed editorial systems that allow clients to multiply work output with the same manpower, making it efficient and cost effective.  This process lets all contributors along the pipeline view, change, and/or comment on all episodes.  What makes this workflow especially unique and valuable is that the various contributors can be at different locations, but still access data simultaneously.  Both CBS and "Everybody Hates Chris" are the first network and show to utilize this new HD workflow.

Launched this year, the HPA Judge's Award was conceived to recognize the intensely creative, technology-fueled, and challenging environment in which content creators, post production facilities, experts, and manufacturers work in.  The Judge's Award offers an opportunity to reward innovative thinking in the areas of new tools, workflows, and ideas that enhance the post production process from a technical, creative, and/or efficiency perspective.

From the day that DigitalFilm Tree opened its doors, Katrib and his team have worked on a variety of projects that ran the budget gamut: documentaries, blockbuster feature films, and network television.  DigitalFilm Tree clients experience an atmosphere conducive for creatives as well as networks, studio producers, and executives.  Clients include "The Forbidden Kingdom," "Everybody Hates Chris," "Scrubs," "Weeds," self-produced independents alongside iconic titles including "Cold Mountain," and "Napoleon Dynamite."

DigitalFilm Tree's dedication and innovation has attracted interest from the studios and producers who know that technology and processes are changing rapidly. Their studio facility offers a comprehensive list of post services, as well as consultation, creative services, and physical production. Now located in Hollywood near Universal Studios, DigitalFilm Tree boasts a resolution independent environment throughout its DI suites and theaters.

Katrib noted, "It's such an honor to receive recognition from both our peers and competitors, we are totally thrilled. It's a nod to the unique and non-traditional work we have been doing and I am so proud of the creative and technical team that is behind DigitalFilm Tree. We believe these Data-Centric workflows are extremely beneficial to everyone involved, and the motion picture industry today."

About DigitalFilm Tree
Started in 1998 by Ramy Katrib, DigitalFilm Tree has built an industry-wide reputation for quality, body of work, and innovative thinking. It is composed of a cross-functional team including artists, technology consultants, and post production experts. DigitalFilm Tree was launched from the successful experimentation and application of emerging technologies like Final Cut Pro and FilmLogic (later, Apple's Cinema Tools). It has grown into a highly integrated environment where photography, production, editorial, DI, color grading, visual effects, and all manner of creative services come alive for clients worldwide. For more information about DigitalFilm Tree, visit or call 323.851.3000.


Media Inquiries:
Chris Purse - 818.508.0450

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Related Keywords:HPA, DigitalFilm Tree, Hollywood Post Alliance Award

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