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Hollywood Invaded by Another Dimension

Flatland The Film (January 25, 2007)

DMN Newswire--2007-1-25--With Hollywood occupied by Sundance fever, maverick filmmaker Ladd Ehlinger Jr. launches an invasion from another dimension with his animated science fiction feature film "Flatland."

"I used technology to do an entire 3D animated film - without being Pixar," said Ladd, "and without the trappings of Big or even Little Hollywood."

Project selection was key. "Little Hollywood - the indie filmmakers - spin their wheels hunting for investors, big name actors. Hey, I'd love all that too. But I'm an animator and director, not an investment broker. I had to spend my time on a great but feasible project."

"Flatland," based on the 19th century scifi novel by Edwin Abbott, is a bizarre tale of a flat world that's invaded by creatures from other dimensions. "There are no people in it," explains Ladd. "No cute animals. Just squares and spheres, with a special guest appearance by a trapezoid."


Ladd's approach to the release of "Flatland" is turning out to be equally unconventional.

"Usually you go to festivals. Sundance. Slamdance. You fight for attention for a year or two. Maybe a distributor buys your film. Maybe not." Ladd skipped it all. "I can sell and promote online myself. Might as well sell it personally. It's a personal film."

So personal, in fact, that each DVD is numbered and signed, with a special email for public comments and critiques. "I'm even tweaking ?Flatland' as I sell it," said Ladd. "I hope to get audience input directly, get them involved in my process."

Would Ladd consider going Big or Little Hollywood if either called? "You bet," he says. "I'd sell "Flatland" to a distributor or do a film for a studio in a heartbeat."

In fact, despite his maverick approach, Ladd wants Hollywood as it is to thrive, even though he isn't optimistic. "I'm just some guy trying to make a cult movie. But when George Lucas announces in Variety that his company's abandoning the feature film market because it's too expensive and too risky, I take it seriously."

"I'm no paleontologist, but I think we're in that pre-historical period right after the meteor hit. The huge expensive movies are starting to die off like the dinosaurs. The meteor is the Internet, cable, DVDs, and everything else - seems to me it's just too much of a fractured and cluttered media market."

"I hope I'm wrong," he says. "After all, who doesn't love a spectacular T-Rex? But I think we're entering a new age of the smaller but smarter mammalian filmmaker."

"Flatland", a feature-length 3D-animated movie, is now available in limited DVD release at

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