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Hitachi's New 18 Inch Flat Panel Display Features New S-IPS Technology

Low Color Shift and Increased Color Accuracy (January 07, 2002)
Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. announced an 18" flat panel display featuring Hitachi's proprietary S-IPS technology. S-IPS technology builds on Hitachi's multiple award-winning STFT technology and enables crisp text, true colors, and sharpest, distortion-free images at viewing angles of 170 degrees, in both horizontal and vertical directions.

With its excellent color reproduction, clarity and quality, the CML181 display is an ideal choice for demanding users in imaging or business applications who want to conserve desktop space but require top high-quality text and images. The CML181 provides all the advantages of an LCD with the wide viewing angles and consistent colors of a CRT. It is the first technology that provides `the best of both worlds' and is one of the most advanced LCD technologies available on the market.

"This is truly an amazing new product," said Leslie Bishop, marketing communications manager of the Hitachi America, Ltd. monitor group. "We demonstrated the CML181 at the recent COMDEX conference and exposition and received much interest from attendees. Hitachi's S-IPS technology was very obviously head and shoulders above most other LCDs, so much so that many visitors immediately identified the difference."

Hitachi's Proprietary award-winning S-IPS technology, - an upgrade to Hitachi's multi-award winning S-TFT technology - employees a "zig-zag" electrode structure to improve images clarity and reduce color shift regardless of viewing angle. This zig-zag structure arranges the molecules to compensate for color shifts at certain angles at which whites can appear slightly blue or yellow. By angling the orientation and arranging the color shifts to compensate for each other, Hitachi S-IPS technology achieves sharp, high contrast images with minimal smallest color shift.

The CML181 uses an advanced smoothing algorithm for significantly improved text and solid graphics at non-native resolutions.

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