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Hitachi Puts Up $100,000 For Cyberathlete Championships

Booth to feature hard drive technologies and Deskstar 7K400 giveaways (July 29, 2004)

Hitachi Global Storage Technologies (Hitachi GST) will be awarding $100,000 in total prize money at the Cyberathlete Professional League's Extreme World Championships, being held at the Gaylord Texan Resort & Convention Center in Grapevine, Texas between July 28 and August 1. Hitachi's $100,000 will be awarded to the top 16 gaming teams, with the highest-performing team receiving $30,000. The Hitachi prize money will be awarded at the conclusion of the event on Sunday, August 1, 2004 at 5:00 p.m. CDT.

More than 4,000 gamers and spectators from 55 countries will participate in the five-day event. Hitachi, who serves as the official hard drive sponsor of the CPL, manufactures hard drives that are ideally suited to address the performance requirements of competitive PC gamers.

Hitachi will exhibit its full product line at the 2004 Extreme World Championships, including technology demonstrations that showcase the expanding role of hard drives in the digital lifestyle. Visitors to the Hitachi booth can participate in a daily raffle to win a Deskstar 7K400, the industry's highest-capacity 3.5-inch ATA drive. A series of workshops will also help to educate attendees about hard drive technology and which drives are best-suited for use in high-performance PC gaming systems.

"Hitachi is pleased to be serving as the official hard drive sponsor of the CPL," said Jose Antelo, general manager, 3.5-inch Consumer and Commercial HDDs, Hitachi Global Storage Technologies. "Hitachi has closely aligned itself with the PC gaming community and is building hard drives that are perfectly matched to the performance requirements of these users."

"We are excited to have Hitachi serve as an award sponsor for Counter-Strike, the most high-profile competition of the tournament," said Angel Munoz, founder and president of the CPL. "The Extreme World Championship is a perfect venue for showcasing the performance qualities of Hitachi drives to thousands of serious gamers."

Hitachi is planning to participate in additional CPL tournaments and events worldwide during the League's 2004 competitive season.

About the CPL
Launched June 1997, the Cyberathlete Professional League (CPL) was the first organization to advance computer game competitions to the level of a professional sport. Today, the CPL is the global leader in competitive computer gaming, having held live tournaments on five continents. The CPL has also sanctioned a large number of qualifying tournaments held in over 50 countries. Visit the CPL website at

About Hitachi Global Storage Technologies
Hitachi Global Storage Technologies was founded in 2003 as a result of the strategic combination of Hitachi's and IBM's storage technology businesses. By the end of 2003, Hitachi GST became the industry's second largest hard disk drive manufacturer with $4.2 billion in revenue.

The company's goal is to enable users to fully engage in the digital lifestyle by providing access to large amounts of storage capacity in formats suitable for the office, on the road and in the home. The company offers customers worldwide a comprehensive range of storage products for desktop computers, high-performance servers and mobile devices. For more information on Hitachi Global Storage Technologies, please visit the company's Web site at

About Hitachi, Ltd.
Hitachi, Ltd. (NYSE:HIT), headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 326,000 employees worldwide. Fiscal 2003 (ended March 31, 2004) consolidated sales totaled 8,632.4 billion yen ($81.4 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's Web site at

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Related Keywords:Hitachi, Cyberathlete, Deskstar 7K400, Hitachi Global Storage Technologies, Hitachi GST, Cyberathlete Professional League, Extreme World Championships, CPL, 2004 Extreme World Championships, hard drives, Jose Antelo, Angel Munoz, IBM,

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