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History Channel launches first iPhone pplication

The Life After People Photo Ager (April 20, 2009)
DMN Newswire--2009-4-20-- What would happen to Planet Earth if the human race were to suddenly vanish? HISTORY? has today launched its first iPhone and iPod Touch application, the Life After People Photo Ager (, which helps to answer that question.  The free application ? available for download at Apples iTunes store ? allows users to age images by adding cracks, holes, mold, dirt, vines, plants and even stray animals and rusty bicycles to photos that can be saved for later and shared with friends. 

HISTORYs new weekly television series, Life After People: The Series premieres Tuesday, April 21 at 10pm ET/9pm CT. In ten one-hour episodes, the series explores a post-human future, revealing the fate of the complex structures weve built, the creatures that take our place and the history we leave behind. As each day, month, and year passes, the outcome of a particular environment, city or theme is revealed. Special effects, combined with interviews from top experts in the fields of engineering, botany, biology, geology, and archeology provide an unforgettable visual journey.


With an incredible 5.4 million viewers tuning in for the premiere of our two-hour special Life After People in January 2008, it was the top show on cable, set ratings records for History, and really resonated with our viewers. Now, we look forward to building on that success with the launch of Life After People: The Series, said Nancy Dubuc, Executive Vice President and General Manager, History. "The Photo Ager iPhone application is an innovative way for avid history fans to connect and interact with the series, and is an engaging tool that we can use to promote the show and attract new viewers to the network."

The Life After People Photo Ager is simple to use.  Photos can be imported from the users own photo library, or users can take their own new photos to age.  Also part of the application is a Location Explorer that lets users page through a unique photo gallery of famous locations ? all accompanied by historical descriptions ? and then slide a finger along a scroll bar to visually progress its aging process in order to see what it would look like after people.  Customizable postcards allow users to share an aged photo, along with a personalized message, with friends.  Each postcard contains a link to the iTunes application store, so recipients can download their own copy of the application, as well as show tune-in information and a link to the Life After People minisite at  Visitors to the minisite can find interactive timelines and quizzes (following the airing of each episode), short-form videos and more information about the show. 

The iPhone app store provides another place where viewers and consumers of our content can connect with our brands in new, more immersive ways, whether through gaming, interactivity or a deeper exploration of our programming genres, said Steve Ronson, Executive Vice President, Enterprises, for A&E Television Networks (AETN).  AETN has already seen great success with A&E Networks Paranormal State application, and we plan to roll out a number of new applications in the near future. 

A&Es Paranormal State EMF Reader launched in January , in conjunction with the season premiere of A&E Network series Paranormal State.  Like the EMF Reader, the Life After People application was developed by Moderati (, a Bellrock Media Inc. Company. 

LIFE AFTER PEOPLE: THE SERIES is produced by Flight 33 Productions for HISTORY. Executive Producer for HISTORY is Paul Cabana.


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