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Hispanic Group to Showcase 10th Anniversary Logo at Red Carpet Event This Evening

Cocktail Reception Will Honor Clients With Music, Entertainment and Surprises at the Rusty Pelican (January 18, 2012)

MIAMI, FL -- (Marketwire) -- 01/18/12 -- Hispanic Group, an independent, minority-owned agency that specializes in customized communications solutions across all disciplines of advertising, traditional, digital and social media, branded content, direct response services and experiential marketing to the varied and fast-growing segments of the Hispanic population, is showcasing its 10th anniversary logo this evening at a red carpet event for its guests at the newly renovated Rusty Pelican in Key Biscayne.

The new logo celebrates the company's 10-year trajectory and commitment to embracing what makes Hispanic Group a standout. Hispanic Group ( has a unique capability to leverage more than 700 individuals working on specific campaigns and immediate access to street marketing research teams in 42 cities throughout the U.S. Hispanic Group currently ranks among the top 50 leading agencies in the U.S.

The Hispanic population in the U.S. is extremely diverse being composed of approximately twenty ethnicities. For that reason, Hispanic Group understands that the success of a campaign lies on the far-reaching grasp of the target audience. For them, this is the only way to recognize the most powerful insights that communicate relevant messages to consumers. It was this need to create meaningful messages to each segment that pushed them to work under the concept of ultrasegmentation.

The theory of ultrasegmentation, coined by Hispanic Group, consists of filtering and drilling down demographic information on Hispanics in the U.S. to offer customized advertising solutions that garner maximum reach and greater frequency. It is becoming particularly useful at the present, due to the vast growth rate of the Hispanic population in the last decade.

According to the 2010 U.S. Census, more than half of the growth in the total population of the United States between 2000 and 2010 was due to the increase in the Hispanic population, which currently accounts for 16% of the total population and is steadily climbing.

The 10-year anniversary celebration will turn the tables on Hispanic Group's loyal clients -- the likes of DISH Network, LAN Airlines, XOOM and Discovery en Español -- who will walk the red carpet as the guests of honor for the evening. Guests will be treated to a night of music and live entertainment with Miami's most amazing skyline views as a backdrop.

"We learned many lessons, tackled countless challenges and achieved lofty goals over the last ten years," commented Jose Luis Valderrama, President and Founder of Hispanic Group. "Tonight we look back at the starting point and it seems so far away, yet I know we've come so far. We are extremely proud of who we are, our culture and our hard work. But tonight we humbly honor our clients, who have pledged their unwavering support to us and have propelled us to where we are today," concluded Valderrama.

Follow Hispanic Group on Twitter @HispanicGroup1 and follow the hashtag#HG10yrs for updates, pictures of the event or even to tweet your own good wishes.

Media Contact:

Hispanic Group
Aileen Abella

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