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High School Student Builds Web App to Simplify Video Encoding

(July 13, 2010)

PALO ALTO, CA -- (Marketwire) -- 07/13/10 -- Transmute, a new web application that makes encoding videos three-step simple, was launched today by web designer and high school student Matthew Slipper.

Encoding videos so that they can be played on the web, TV, or mobile devices is typically a complicated process requiring in-depth knowledge of video codecs and their containers. Transmute gives anyone with an internet connection the ability to encode videos which are playable on any device.

"So many people struggle with putting videos on their iPod or their website," Slipper explained. "It's time that someone made it simple -- upload a video, choose what you want to convert it to, and press go. No more messing around with finding the right codecs or choosing bitrates. Transmute makes encoding your videos easy."

Transmute currently supports encoding video for iPod and iPhone and devices supporting Flash Video, H.264 or Google's new VP8 codec.

For more information, please visit or follow Transmute on Twitter at

About Matthew Slipper

Matthew Slipper is a freelance web designer and developer. He is currently enrolled in Palo Alto High school. His portfolio website and blog can be found at

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Matthew Slipper
Email Contact
P.O. Box 60352
Palo Alto, California, 94303
Ph: 650-539-4891

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