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Hemera Photo Objects, Vol. IIRoyalty-free image collection
I remember back in the oldee tymees, back when I was in print, when my art director and I would be putting together an issue and hammering out some cover concepts. We had a period of about a year and a half when our art budget was pretty tight, nowhere near enough to hire a professional photographer regularly. And we couldn't really get out and take our cover shots ourselves, since our subjects were often just too far away. Plane fare alone would blow our budget.
So we had a meeting and decided to use catalog images. The strategy was a simple one: We'd pick an object that had something to do with a feature story, then composite it in Photoshop and make it look good. Nothing metaphorical, just a clean image backed up with bold cover lines. It was the best we could do with the money, and, although we didn't like the idea of cutting out our photographers?especially with stock art, which is a real blow to photographers because they don't see any royalties?we had to keep producing a magazine somehow.
Well, it worked out, and I think our covers won about six or seven awards over that 18-month period.
The problem was that, while our images were nice and less expensive than hiring a photographer, they weren't all that cheap, and we were spending more time negotiating prices than compositing. Prices depended on placement in the issue (cover versus inside), frequency of placement, size of the image and use in collateral, such as our monthly marketing material. We'd also have to pay based on our magazine's circulation. In the end, we were paying about $300 to $400 for a cover image.
When royalty-free collections emerged, they helped the situation in one sense, but they were extremely limited, and they cost about $100 for a single CD, sometimes less, but that just meant fewer images on each CD. Images did not always include transparency, and they weren't exactly the best pieces of artwork the world had ever seen.
The breakthrough came, I think, a couple years ago when Hemera Software released its Photo-Objects Vol. I collection. It included about 50,000 royalty-free images in a broad variety of categories, most high-quality, with good lighting, for a total of $85. (Early on it wasn't available on the Macintosh, but this error has since been corrected.) The Photo-Objects Vol. II collection, which we're looking at this week, expands on this breakthrough even further with just a slightly higher price point.
What it is
The Photo-Objects Vol. II collection includes yet another 50,000 high-quality, royalty-free images. We've all seen vast collections of clip art in the past. Usually they've included about 99,000 EPS images not even suitable for a peachee folder, with a couple hundred photos suitable for framing, assuming that you were planning to throw that particular frame in the trash. But the Photo-Objects Vol. II collection is definitely different.
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