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Helping Animals by Day, Inspiring People Through Song by Night...Welcome to the Fascinating World of Sierra WestThe Folk-Influenced Pop/Rock Singer-Songwriter Is a Veterinary Technician Who Volunteers Her Musical Talent to Support Animal Causes (April 19, 2012)
BOSTON, MA -- (Marketwire) -- 04/19/12 -- Most emerging indie artists prefer to downplay the "day job" aspect of their lives, but Sierra West (www.sierrarocks.com) is not only proud of her work as a Certified Veterinary Technician, she continuously finds ways to blend her passion for music with her love of animals.
Gearing up to release Hold Your Fire, her infectious new EP featuring folk-influenced songs with a pop/rock edge, the Connecticut-born and raised (now Boston-based) singer/songwriter has built an impressive following in her native New England. She's performed on the coffeehouse circuit and regularly at hotspots like Club Passim, Cantab Lounge and The Lizard Lounge in Cambridge, where she held the CD release party for her previous EP, Rocks, in 2009. The celebration for the new EP is scheduled for August 14 at Club Passim.
Sierra's approach to performing is to create an intimate environment in which to communicate with her audience. Her performing history includes a month-long tour in the Midwest, playing restaurants, bars, coffeehouses, colleges, and two tours in Northern California, including a ten-gig trip through the Santa Cruz-Monterey region that grew out of a single house concert.
Hold Your Fire includes the plaintive and heartfelt "It's About Time," which is slated for an upcoming regional radio promotion campaign.
Through her work as a vet tech and musician, Sierra has found unique ways to give back to the animals that have brought her joy. In addition to donating ten percent of the proceeds she received for one of her tours to local animal shelters, she did a benefit performance at the WGBH-TV Studios (Boston's public broadcasting station) for Helping Hands (www.monkeyhelpers.org), the only non-profit organization in the world that raises and trains capuchin monkeys to provide in-home assistance to people living with spinal cord injury or other mobility impairments, inspiring the name of Sierra's publishing company, 21 Monkeys Music.
The singer performs regularly to raise money for Right Turn (www.right-turn.org), an innovative, Arlington, Mass. based program that offers intensive outpatient and residential treatment services in a uniquely creative environment.
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