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Health In Reach Merges With PriceDoc to Create Nationwide Doctor Referral Marketplace Offering Savings on Dental, Vision and Elective Care

Free Online Service Empowers Consumers to Compare Costs, Then Schedule Appointments Online Simply and Securely (May 15, 2012)

LOS ANGELES, CA -- (Marketwire) -- 05/15/12 -- Health In Reach Inc. today announced that it has merged with PriceDoc Inc., expanding the company's unique marketplace for consumers who seek to control their healthcare costs. The combined company will operate as Health In Reach and Scott Sangster will continue as CEO.

Faced with increasing out-of-pocket healthcare costs, consumers want greater insight into their options and fees for medical services. The combination of Health In Reach and PriceDoc now allows consumers to take control of their out-of-pocket expenses by providing a single destination where they can research the costs of specific medical and dental procedures, save up to 50 percent or more on service fees, and conveniently schedule appointments online.

Today, more than 130 million Americans do not have dental insurance and pay billions of dollars out-of-pocket without knowing the prices in advance or having the ability to comparison shop.

"The promise of consumer-directed healthcare starts with an empowered consumer. The marriage of Health in Reach and PriceDoc is a perfect fit because we share the same mission -- to help consumers become more proactive in their medical decisions," said Scott Sangster, founder and CEO of Health in Reach. "When people go to the doctor or dentist, they rarely know how much the treatment will cost, or what's included, until after their appointment when the bill arrives. By preventing surprises, we believe people become confident enough to visit doctors more often, which improves patient care."

Health In Reach now offers more than 1.6 million appointments available every month. The site also offers descriptions and prices for nearly 50,000 specific procedures. Consumers can easily schedule appointments online through Health In Reach, receive appointment reminders, and lock-in fee discounts before they arrive at the doctor's office.

"Health In Reach is addressing the lack of consumer confidence and affordability prevalent in our current healthcare system, which is a major market problem," said Halle Tecco, CEO of Rock Health, the San Francisco-based digital health startup accelerator sponsored by partners including the Mayo Clinic, Harvard Medical School, UCSF, Accel Partners, NEA, Nike and Mohr Davidow.

From the Health In Reach website, consumers can search a proprietary database of medical, dental and vision providers around the country, and using its patented technology, can find and schedule the providers who best match their criteria. After an appointment, users can leave reviews and other comments about their experience.

"We loved what Health In Reach had accomplished and this merger gives us the opportunity to accelerate growth at a national scale," said William Chadwick, Chairman of PriceDoc. "Together we provide services that benefit both consumers and doctors in today's ever-changing healthcare market." Mr. Chadwick is joining the Board of Health In Reach.

Together, Health In Reach and PriceDoc have raised over $6 million from investors.

About Health in Reach
Health In Reach offers a nationwide dentist and doctor marketplace connecting consumers and healthcare providers. Consumers access descriptions and prices for nearly 50,000 specific procedures, save up to 50% or more on service fees when paying out of pocket, and schedule appointments online instantly and securely. Health In Reach was founded in 2009 and in 2011 was selected as one of the inaugural companies for Rock Health's startup accelerator program. For more information, visit

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