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Hayes Martin Associates, Inc. Generates a Buzz Worthy Campaign for William Lyon Homes' The Row

(May 03, 2012)

NEWPORT BEACH, CA -- (Marketwire) -- 05/03/12 -- The award-winning advertising and public relations firm of Hayes Martin Associates, Inc., recently launched a buzz worthy marketing campaign for The Row Model Opening at ThreeSixty. The firm, now celebrating its 25th anniversary, has enjoyed a long-term partnership with William Lyon Homes and worked closely with this client to develop and promote this hugely successful celebration on April 21st in the South Bay. Hayes Martin Associates' creative marketing efforts put The Row on the map, drawing more than 750 visitors for an afternoon of model home tours, entertainment and gourmet food trucks.

"Helping clients introduce new neighborhoods, create value and achieve success have been the foundation of our business for more than two decades, so it is always a great feeling to be part of a special event that exceeds a client's goals," said Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. "The effective debut of any neighborhood requires planning, creativity and strategic marketing, and our team implemented a very innovative campaign that maximized promotional opportunities and engaged consumers. By reaching across multiple media channels to generate publicity for The Row and by targeting prospects that showed an interest in South Bay living, the event yielded unbelievable traffic for the neighborhood. It was a fantastic pay off for the client, one that boosted their buyer potential dramatically. It was also a gratifying experience for our entire team to see their collaboration produce such an impressive response."

Hayes Martin Associates is one of the nation's leading marketing, advertising and public relations firms of residential homebuilders, land developers and master-planned communities. Since its founding in 1987, the award-winning firm has provided clients with the combined talents of highly experienced and respected team of professional specialists.

The agency represents a client roster of highly regarded homebuilders and master-planned community developers including the Irvine Company, which relies on Hayes Martin Associates, Inc. for a broad spectrum of marketing expertise and strategic programs for the Villages of Irvine® and William Lyon Homes' Southern and Northern California Divisions, and Rosedale Land Partners, LLC. The agency represents Brookfield Residential and their master-planned communities of Spencer's Crossing and Audie Murphy Ranch. All enjoy marketing partnerships with Hayes Martin Associates.

Hayes Martin Associates is also actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart Retreat Center. Sandra Keedy currently serves on the Board of Directors for HomeAid and has been recently appointed Vice President of Communications Marketing and Public Relations for HomeAid Orange County.

A full scope of the agency's capabilities is available at Visit the website today to learn more. You may also Like HMA on Facebook and follow the agency on Twitter. Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at [email protected] or phone at 949-417-1799.

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Cherlyn Brown
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