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Hasbro Introduces VIDEONOW COLOR For Kids

Hilary Duff and Tony Hawk participate at Times Square launch (July 16, 2004)



Introduced in 2003, VIDEONOW - the first personal video player for kids-- quickly became an industry leader, selling more than 1.2 million units in its debut year. This year, with the help of music and film star Hilary Duff and skateboarding icon Tony Hawk, Hasbro introduced VIDEONOW COLOR - the personal COLOR video player - at Toys "R" Us Times Square, The Center of the Toy Universe. Combining the easy portability of the original VIDEONOW with a colorful, ergonomic design and a larger, back-lit screen, VIDEONOW COLOR is the new 'must-have' for tweens and kids 'on the go.' In a recent survey of retailers and wholesale distributors conducted by The Toy Book, VIDEONOW was ranked the number-one TV-promoted product in the toy industry.

Both Duff's "Hilary Around The World" VIDEONOW COLOR Personal Video Disc (PVD) and Hawk's "Tony Hawk's Secret Skatepad Tour" PVD will be featured in the VIDEONOW COLOR ad campaign. First available in New York and nationally in September, the VIDEONOW COLOR line will offer the hottest names in children's entertainment, featuring popular titles from Nickelodeon, including SpongeBob Squarepants, The Amanda Show (starring Amanda Bynes), Fairly Odd Parents and Jimmy Neutron, as well as popular episodes of ABC's America's Funniest Home Videos, NBC's Fear Factor, American Idol and TLC's Trading Spaces, among others.

For more information on VIDEONOW, visit

About Hasbro
Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.

For more information visit


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Related Keywords:Hasbro, VIDEONOW COLOR, Hilary Duff, Tony Hawk, VIDEONOW, Personal Video Disc, PVD, Hilary Around The World, Tony Hawk's Secret Skatepad Tour, Nickelodeon, The Amanda Show,


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