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HasOffers' Mobile App Tracking Platform Integrates With AdFonic, Mojiva, AirPush and Others(February 15, 2012)
SEATTLE, WA -- (Marketwire) -- 02/15/12 -- Today HasOffers (www.hasoffers.com) announced new Ad Network integrations with Mobile App Tracking (www.mobileapptracking.com), now allowing app developers to track mobile app advertising across 10 different ad networks while only installing one SDK. The iOS and Android SDK make sure only the network responsible for a mobile app install gets the credit.
Today's ad network integrations include AdFonic, Mojiva, LeadBolt, OfferMobi, and Airpush. These integrations have been added to the list of networks and can be tracked on the www.MobileAppTracking.com platform, previously including Jumptap, RadiumOne, Admob, and others.
"We've found that folks in the mobile app space, from ad networks to developers, are excited about these integrations and their ability to really track the value of their advertising dollars," said Lucas Brown, CEO, HasOffers and Mobile App Tracking. "Some of the largest mobile publishers in the world are approaching us because they need to show the value of their audience to mobile app advertisers."
What's the point of these integrations?
Mobile app developers and advertisers need a platform for tracking all of their mobile advertising efforts and correlating them back to app installs, in-app events, and purchases. Apart from Mobile App Tracking, there is no unbiased (SaaS) platform for tracking real-time campaigns with ad networks and direct publishers. These new integrations increase the opportunity of app developers and advertisers to work with many different ad networks and find the users that match their apps the best.
Not only that, but businesses with mobile apps can actually start paying close attention to metrics like CPI (cost per install) and CPA (cost per action). Testing various ads across various traffic sources has never been easier than with this tracking and reporting solution.
Mobile App Tracking was created by HasOffers (www.hasoffers.com), a profitable start-up in Seattle, WA, that provides SaaS solutions for tracking online advertising campaigns. HasOffers became an industry leader in less than three years, providing affiliate tracking software for some of the world's smartest advertisers. For more information on Mobile App Tracking, visit:
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