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Hachette Filipacchi Media U.S. Introduces Car and Driver Makeover, Bringing Bold Redesign to Magazine and WebMagazine Update Focused on Rich User Experience for Loyal Auto Enthusiast Audience (December 07, 2009)
NEW YORK, NY -- (Marketwire) -- 12/07/09 -- Today, Hachette Filipacchi Media U.S. announced a comprehensive redesign for its flagship automotive enthusiast publication, Car and Driver. The redesign includes an entirely new look-and-feel for the over five decades-old publication, including enhanced editorial spreads that feature high-quality photography, a bold new design while maintaining the publication's classically independent, irreverent editorial style.
The redesign, which launches with the publication's January 2010 issue, is aimed at creating novel, attention-grabbing experiences for the publication's readership, who represent the most influential voices amongst automotive consumers today. Led by Darin Johnson, Creative Director, and Nathan Schroeder, Design Director, the redesign features a revamped style and layout, as well as improved paper stock. The result is a richer, more sophisticated aesthetic which compliments the magazine's long-respected editorial.
The magazine redesign follows the recent refresh of CarandDriver.com, the publication's web property, as well as a mobile website, m.caranddriver.com, and newly launched iPhone application, the Car and Driver Buyer's guide.
"Car and Driver's spirit of irreverence and intelligence comes across loud and clear in this exciting redesign and brings a fresh look to our cutting-edge content," said Eddie Alterman, Editor-in-Chief, Car and Driver. "We're confident that our readers will respond strongly to the refresh and be more excited than ever in the one-of-a-kind experience we offer to the world's most selective, and critical automotive enthusiasts."
The commitment to the Car and Driver brand follows the formation of the Jumpstart Automotive Group, a combination of all of HFM U.S.' automotive assets which was announced earlier this year. The improvements to Car and Driver play a key role in Jumpstart's objective to directly connect automotive marketers with the fastest growing in-market automotive advertising network, across print, online, and mobile mediums. Further plans for the Car and Driver title include the development of a social media platform, new global license properties, mobile applications, events, TV extensions and more.
"We see great things ahead for Car and Driver, in every arena where we interact with our loyal readers. The new design of the magazine and the web site will further this relationship by delivering the immersive and unique coverage our readers crave," said John Driscoll Jr., Chief Brand Officer, Car and Driver. "This experience is the definition of our brand, and our investment in keeping it ahead of the industry is a sign of our commitment to nurturing the most valuable automotive audience available."
The redesigned Car and Driver launches with the January issue, which will be on national newsstands in mid-December.
About Hachette Filipacchi Media U.S. (HFM U.S.) (www.hfmus.com)
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers' passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands include: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman's Day, Woman's Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. is part of Lagardère's (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.
Jumpstart Automotive Group
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