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HPA Summer School Now in Session

Event designed to guide postproduction pros through changes and challenges (July 21, 2004)

On July 23 and 24, the Hollywood Post Alliance will host a new, annual event -- HPA Summer School -- to be held at Raleigh Studios in Los Angeles. This year's event is designed to guide postproduction professionals through the urgent and challenging issues that arise from changes in postproduction workflow.

HPA Summer School kicks off at 6:00 PM on Friday, July 23 with a cocktail reception in the Raleigh Café. At 7:00 in the Chaplin Theater, Sony Pictures Imageworks will present a case study on "Spider-Man 2." Beginning on Saturday, July 24 at 9:30 AM and ending at 4:00 PM, HPA Summer School offers a program that includes a keynote address, Postproduction Becomes Digital, and morning sessions on the following: Workflow: Key Trends and Desktop Tools/New Ways. A roundtable lunch discussion, Embracing Change in Postproduction, leads the way for the afternoon slate, which includes Deliverable & Savables and Security.

Like its successful, ten-year running Technology Retreat held every year in Palm Springs, this summer event provides a forum to understand the latest issues from the industry's most knowledgeable players. Leon Silverman, HPA President says, "While our Tech Retreat focuses on engineers, this event is intended for the working professional in postproduction who needs an overview of what everyone will "need to know" in order to compete, thrive and survive in these times of transition, whether on the creative or technical side of post. The impact of technology on the creative process has never been greater than it is now. It is important for everyone who works in postproduction to be aware of how this process is changing and the knowledge necessary to understand their role in this new digital world."

For more information on the program and registration, please visit or call HPA's Executive Director, Eileen Kramer at 213-614-0860.

HPA Presents the Summer School 2004 Program

What you need to know... It's for your own good.
While you're working in postproduction, the world keeps turning and changing. Join the Hollywood Post Alliance for an informative tutorial on what you need to know in order to compete, thrive and survive in these times of transition. Whether you're on the creative or technical side, you need to be here!

Summer School Program
Friday, July 23 - Raleigh Studios, Hollywood
5:30 pm - Registration opens
6:00 pm - Drinks and hors d'oeuvres - Raleigh Cafe
7:00 - 9:00 pm - Spider-Man 2 - Case Study - Chaplin Theater Presented by Sony Pictures Imageworks John Dykstra, Visual Effects Designer and Lydia Bottegoni, Senior Visual Effects Producer explore the design, planning, and production of the blockbuster hit's visual effects and postproduction.

Saturday, July 24 - Raleigh Studios, Hollywood - Chaplin Theater
8:30 am - Registration opens
9:00 am - Continental breakfast - Raleigh Cafe
9:30 - 10:00 am - Keynote - Postproduction Becomes Digital Leon Silverman, Executive Vice President, Laser Pacific Corporation

With film, it was easy - one format, pretty much 2 sizes, everyone knew what to do. Then video reared its multi-format head, with new shapes, sizes and methods every few years. Just when our industry thought it understood, along comes data and its time to study for the test all over again. What is it about the new data-centric workflow that you need to know? What about files and formats for visual effects, digital intermediate, RGB 4:4:4, conform, delivery and things you never learned in film school. This panel will explore our industry in transition to new digital workflow.

* What are the differences between film, video, and data in:
* Production
* Postproduction
* Hard drives come to the set for audio
* Welcome data -- but film and video are still here
* Data 101 - What do we need to know before we jump?
* HDCAM SR - is it video or data? Or both?
* Understanding the workflow

10:00 - 11:15 am - The New Workflow: Key Trends
Moderator: Charles Swartz, Executive Director and CEO, Entertainment Technology Center, USC
Larry Chernoff, Partner, Chernoff Touber Associates
Bill Feightner, Executive Vice President, EFilm
Josh Pines, VP of Imaging Research and Development, Technicolor Digital Intermediates
David Stump, ASC

* Origination - digital cinematography, scanning
* Pro and prosumer cinematography formats - not film
* Film to digital (in a scanned environment) - e.g., Super 16 to HD or data workflow, new scanners
* How we view our images
* Digital displays - HD, projection, DVD
* Network and physical media delivery
* How can these different displays be calibrated?
* Data management - how to wrangle all the digital information? Conforming - creating the output

11:15 am - 12:15 pm - Desktop Tools / New Ways
Moderator: Phil Squyres, SVP, Technical Operations, Sony Pictures Television
Mark Shelley, Producer @ Sea Studios - Monterey Bay National Marine Sanctuary
Others to be announced

We've heard it about it for years. "Desktop" tools were revolutionizing our industry. Now with powerful editorial, VFX, conforming and finishing tools both affordable and portable, just what does it mean for and to the way we post produce content? What do you need to know in order to understand what to use, when to use or not to use what is in fact a revolution in progress. This panel will outline how these powerful new desktop tools impact and affect your workflow, creative process and budget.

12:15 - 1:45 pm - Roundtable Lunch - Embracing Change in Postproduction
Discussions Coordinator: Carolyn Giardina, Sr. Editor, Technology and Postproduction, SHOOT
Roundtable Moderators and Topics: Steve Scott, Color Grading
Larry Chernoff, Workflow
Josh Touber, Operations/Management
Phil Squyres, Digital Production to Post
Josh Pines, Digital Intermediates
Others to be announced

Our postproduction world just won't stand still - and just when you thought you actually knew what you were doing! Find out what you better know about how to stay current, how to keep plugged in and to understand how this changing world in postproduction might just even offer some opportunities. This constantly changing workflow now seems to be the hallmark of our industry. Learn what you need to know to stay on the merry-go-round. Table topics to include: editorial, color timing, postproduction supervision, sound, operations/management, digital intermediate, and digital production to postproduction.

2:00 - 3:00 pm - Deliverables and Savables
Moderator: Loren Nielsen, Principle and Co-Founder, Entertainment Technology Consultants
Cheryl Brady, President, Lightning Media
Howard Lukk, Executive Director, Production Technology, Walt Disney Studios
Others to be announced

How does this new digital workflow affect delivery? How do you understand what elements to make from what masters? How do you understand in this world of changing formats and workflows what a master is? How will we create archivable elements in this new digital world? This panel will speak to what you better know about recording, archiving, mastering, hard drives, back-ups, storage. This session will help keep you from getting a call years from now asking you if you really put that master in that format and stored it in that way.

3:00 - 4:00 pm - Security
Moderator: Leon Silverman, Executive Vice President, Laser Pacific Corporation
Russ Chesley, Head of Sales & Marketing/West Coast, Cinea
Aaron Markham, Director of Internet Piracy, NBC Universal
Jim Spertus, VP, Director of US Anti Piracy Operations, Motion Picture Association of America

One of the most pressing issues in our industry today is how to keep our content secure in the digital era. What is it we can and should be doing in postproduction to keep content secure? What impact will this have on our workflow? How will tools like invisible watermarking be used in day to day postproduction operations? RFID? Will encryption and secure files need to be created as we finish content? This is one test we will all have to study for, because without a doubt, security will become an increasing part of our responsibility in post. This session will present a tutorial on the latest thoughts around content security in postproduction - something we will all have to know.

For more information on the program and registration, please visit or call HPA's Executive Director, Eileen Kramer at 213-614-0860.


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Related Keywords:HPA, postproduction, Hollywood Post Alliance, HPA Summer School, Raleigh Studios, Sony Pictures Imageworks, Leon Silverman, Leon Silverman, Laser Pacific, HDCAM SR, Charles Swartz, Larry Chernoff, Bill Feightner, Josh Pines, David Stump, Phil Squyres, Mark Shelley, VFX, Carolyn Giardina, Steve Scott, Loren Nielsen, Cheryl Brady, Howard Lukk, Russ Chesley, Aaron Markham, Jim Spertus, Eileen Kramer,


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