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HP Technology Powers Creativity on Lifetime Television's Hit Series "Project Runway"TV Show's Season 10 Designers Stay on Cutting Edge of Fashion Using Technology From HP and Intel (July 17, 2012)
PALO ALTO, CA -- (Marketwire) -- 07/18/12 -- HP (NYSE: HPQ) technology will make a return appearance on the 10th season of Lifetime Television's Emmy® Award nominated hit "Project Runway," helping to celebrate a decade of compelling fashion competitions and highlighting technology's increasing role in the creative arts.
The season kicks off tomorrow, July 19, at 9 p.m. ET/PT with 16 aspiring designers vying for a chance to show a collection at New York Fashion Week. The winner will receive a $50,000 technology suite from HP and Intel to help launch the designer's business.
By trading in pen and paper for the latest HP touch-enabled PCs, the designers can create, refine and share their ideas in digital form before they make physical samples and send them down the runway.
"This is the fourth season that HP has joined us as a sponsor, and we could not be more excited," said Meryl Poster, president, Television, The Weinstein Company. "The pattern challenge has become one of our hallmark episodes each season, and I continue to be surprised and inspired by the designs that emerge."
In previous seasons, HP has brought memorable firsts, including the Season 7 episode when designers created textile patterns using HP TouchSmart PCs and the Season 9 episode when designers created videos to serve as stunning runway backdrops. Season 10 will again push designers to demonstrate their skills at the intersection of technology and fashion.
Technology on the show
"Project Runway" designers will have powerful, intuitive HP TouchSmart 520 all-in-one (AiO) desktop PCs with Intel's newest processors to sketch on and design fabric patterns. They then can print their creations in the studio using HP ENVY AiO printers. For challenges beyond the workroom, designers will have HP's new lineup of thin and light Intel-inspired Ultrabooks and the latest HP Elitebook notebook PCs to use as their digital assistants.
About "Project Runway"
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. Project Runway was 2010's No. 1 rated and most watched competitive reality program on ad-supported cable among Women 18-49, Women 25-54, Women 18+, Adults 18-49, Adults 18+ and Households. The show recently was awarded with a 2011 GLAAD Media Award for Outstanding Reality Program and also was nominated for a Critics' Choice Television Award in the Reality-Competition Program category.
Project Runway is produced by The Weinstein Company, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (co-chairmen of The Weinstein Company), Meryl Poster of The Weinstein Company, Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture Entertainment. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime Television also executive produce.
About The Weinstein Company
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as Scream, Spy Kids and Scary Movie. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio's history. The tally included Best Picture for Michel Hazanavicius's The Artist and Best Documentary Feature for TJ Martin and Dan Lindsay's Undefeated. The Artist brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper's The King's Speech.
Since 2005, TWC and Dimension Films have released such films as Grindhouse; I'm Not There; The Great Debaters; Vicky Cristina Barcelona; The Reader; The Road; Halloween; The Pat Tillman Story; Piranha 3D; Inglourious Basterds; A Single Man; Blue Valentine; The Company Men; Miral; Scre4m; Submarine; Dirty Girl; Apollo 18; Our Idiot Brother; I Don't Know How She Does It; Sarah's Money and The Untouchables. Upcoming releases include Lawless; Killing Them Softly; The Master; and Silver Linings Playbook. Currently in production is Django Unchained.
TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Runway All Stars and Project Accessory, the VH1 reality series Mob Wives, spin-off series Big Ang and Mob Wives: Chicago, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz as well as production on the second season. TWC additionally has 17 series in different stages of development, including The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years.
Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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