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HP Powers "Madagascar 3: Europe's Most Wanted"(June 08, 2012)
PALO ALTO, CA -- (Marketwire) -- 06/08/12 -- The power of HP (NYSE: HPQ) technology and DreamWorks Animation SKG, Inc.'s (NASDAQ: DWA) creative genius have combined to give audiences a wild treat with the breakthrough animation of the studio's 3-D movie, "Madagascar 3: Europe's Most Wanted," which hits theaters today.
HP technology was used to help DreamWorks animators solve the artistic challenges that bring "Europe's Most Wanted" to the big screen in the third installment of the blockbuster "Madagascar" franchise. It is the first time that global audiences can experience a "Madagascar" film in 3-D. The original film was released in 2005 and, together with its 2008 sequel, grossed $1.1 billion at the worldwide box office.
DreamWorks used HP technology that included HP Converged Infrastructure, HP Z Workstations, HP networking and server solutions, and digital rendering resources to create a new level of richness in an animated film.
"Our goal with every film is to push the limits of our creativity to bring the story to life for the audience," said Ed Leonard, chief technology officer, DreamWorks Animation. "HP technology enables our artists to exceed those limits and focus on creating the most powerful 3-D animation experience."
DreamWorks Animation uses HP technology throughout the production cycle, for everything from day-to-day tasks to developing the most detailed animation scenes and processing massive amounts of rendering data. Throughout the years, HP technology has played an integral role in creating DreamWorks' groundbreaking animated features, including the "Shrek" series, "How to Train Your Dragon," "Kung Fu Panda," "Kung Fu Panda 2" and "Puss in Boots."
"Madagascar 3" tapped the power of several HP technologies, including:
- Artists utilizing more than 200 high-performance HP Z800 Workstations to help create a wide variety of deeply intricate, organic environments that exist in part due to the extraordinary power of HP Workstations with multicore processors. Artists used these workstations to help design everything in the film -- from the Zooster characters to digital effects such as complex fire and highly detailed crowd close-ups.
- HP DreamColor technology was utilized in the film's production process to provide accurate and consistent color across print, monitor and the big screen.
- HP ProLiant BL460c blade technology, geographically dispersed in four server render farms across the United States and India, provided peak compute power at crucial stages of production. The blade servers powered an incredible 200 terabytes of data and more than 65 million render hours.
- HP Networking solutions including HP 12500, 5800 and 6120 series switches, HP Networking Intelligent Management Center, and HP Intelligent Resilient Framework provided significantly improved levels of network performance while providing a simplified, single-pane-of-glass network management across the studio's scalable 10G WAN/LAN environment. HP IBRIX X9720 Network Storage System enabled DreamWorks to respond to the demanding unstructured data requirements of the studio while allowing for future growth.
- HP Enterprise Services Flexible Hosted Rendering has provided DreamWorks with high-performance computing power to get dynamic capacity on demand for multiple computer graphics (CG) films. Over the course of the production cycle, 12 percent of "Madagascar 3" was rendered in the cloud.
- DreamWorks Animation also used HP Managed Print Services (MPS) to ease the complexity of print management and increase productivity during the production of "Madagascar 3." This process facilitates greater visibility into information, thus enabling faster revenue generation. Through HP MPS, DreamWorks Animation is transforming paper-based workflows to reduce waste, cut costs and unleash employee productivity.
"HP Z Workstations power the creative genius at DreamWorks and help bring the next big thing in animation to audiences around the world," said Jeff Wood, vice president, Worldwide Marketing, Commercial Solutions Business Unit, HP. "HP is committed to professionals in media and entertainment and will continue to work with leaders like DreamWorks to understand the needs of the industry and bring in the next big thing in technology."
"Madagascar 3" fun facts
- More than 120,000 individual computer-generated frames were used to create the film.
- The majestic Circus Act sequence features the largest, most detailed crowd in DreamWorks production history -- more than 5,000 individual characters. The scene includes several special effects including haze, sparks, glow, fire and rain, and required 1.6 million render hours to produce.
- The Flashback sequence incorporates massive fire effects and highly detailed crowd close-up shots that required 2.8 million render hours.
- In the Running for the Train sequence, nearly 1,200 Euros are thrown into the air.
- The Manhattan skyline originally didn't have the new World Trade Center -- a DreamWorker from New York City who had just been down to that area was awestruck by the partially completed building and asked that it be put in to show the amazing architecture.
- Gia's eyelashes have 96 tracks that can be animated.
- Alex has more than 2,000 individual controls to allow the animators to position him into any conceivable pose.
- Each person in the crowd scenes had three possible bodies, six possible heads and various wardrobe item possibilities, for a total of more than 19 million unique person combinations -- for comparison, the New York City Metropolitan area just reached a population of 19 million this year.
- There were 2,393 buildings in the Monaco set comprising 42 different models, most of which had three variations. Many of the buildings had other models scattered atop them (chairs, shrubbery, planter boxes and other constructs).
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of cost reduction programs and restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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