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HP Offers Fairmont Guests 'Picture Perfect' VacationsSupplies digital cameras and printers to guests at 10 Fairmont Hotels (June 22, 2004)
HP broke new ground in on-site travel services with Fairmont Hotels & Resorts on June the 22nd by announcing a pilot program designed to allow vacationers to experience firsthand the power of digital photography.
Throughout the summer, hotel guests at 10 select Fairmont properties across the United States will be able to use the newest HP Photosmart digital cameras and printers during their stay. Anyone from honeymooners who have never used a digital camera to a busy family that has forgotten their own camera will be able to test the HP products and learn how simple it is to use digital photography to capture and share vacation memories.
"Together with Fairmont, HP is providing a unique digital photography experience in a natural setting - vacations - where consumers can appreciate the ability to easily capture and instantly share memories of their trip," said Kathy Stromberg, vice president, Consumer Segment Marketing - Americas, HP. "This program is the latest example of HP's larger experiential marketing approach, including in-store kiosks, mobile digital photography tours and online education, to show consumers how to get the most out of their digital photography experience."
HP and Fairmont are making the experience simple from the start. Guests check out an HP Photosmart R707 digital camera from the hotel concierge or front desk, snap vacation memories and instantly print photos to share with friends and family using an HP Photosmart 245 photo printer.
"From San Francisco's Nob Hill to Lake Louise in Alberta, Fairmont hotels are set in some of the world's most postcard-perfect locations," said Thatcher Brown, executive director of brand marketing, Fairmont. "And these days traveling is all about having that unique, personally meaningful experience. HP digital cameras are a fun, simple way for our guests to turn those special moments into lasting memories."
The pilot program is available until Sept. 20, 2004, at the following Fairmont properties: The Fairmont Copley Plaza Boston, Mass.; The Fairmont New Orleans, La.; The Fairmont Orchid, Big Island, Hawaii; The Fairmont San Jose, Calif.; The Fairmont San Francisco, Calif.; The Fairmont Scottsdale Princess, Ariz.; The Fairmont Sonoma Mission Inn and Spa, Calif.; The Fairmont Turnberry Isle Resort and Club, Miami, Fla.; The Fairmont Washington, D.C.; The Plaza, New York, N.Y.
HP digital photography solutions
To help ensure that printed photos result in picture-perfect color output, the HP Photosmart R707 digital camera incorporates HP Real Life technologies, a series of technical advancements including in-camera red-eye removal and in-camera panorama preview that make it much easier to take a great picture.
The compact HP Photosmart 245 photo printer allows vacationers and other users to produce high-quality, borderless, 4 x 6-inch prints using HP Premium Plus Photo paper. Users can print directly from nearly every digital camera via the printer's memory card slots or from an HP digital camera via a USB cable. For added convenience, the HP Photosmart 245 photo printer allows users to preview and edit photos prior to printing with its 1.8-inch color LCD screen.
About Fairmont Hotels & Resorts
Fairmont Hotels & Resorts is a collection of world-class resorts and city center hotels that enjoy unrivalled prominence in the communities where they are located. Operating 43 properties throughout six countries, Fairmont is committed to providing guests with exceptional service in distinctive surroundings. Featuring such storied hotels as The Fairmont San Francisco, The Fairmont Banff Springs, Fairmont Le Chateau Frontenac and The Plaza, Fairmont properties are often deemed attractions in and of themselves. For more information on Fairmont or reservations please call +1 800 441 1414 or visit www.fairmont.com.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended April 30, 2004, HP revenue totaled $76.8 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
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