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HP Helps Telecoms Tap LTE Networks to Deliver Personalized Mobile Experience

(February 22, 2012)

PALO ALTO, CA -- (Marketwire) -- 02/23/12 -- HP (NYSE: HPQ) today announced solutions that will enable telecom companies to provide millions of customers with a highly personalized mobile experience as they move to high-speed Long Term Evolution (LTE) networks.

HP has expanded the HP Actionable Customer Intelligence portfolio with two key offerings designed for communications service providers (CSPs):

"LTE is both a challenge and an opportunity for CSPs, as it levels the playing field for intense 'co-opetition' and opens the door to new revenues," said David Sliter, vice president and general manager, Communications and Media Solutions, HP Enterprise Services. "HP is helping CSPs use their unique assets to forge personalized, loyal customer relationships that can lead to entirely new revenue streams."

HP SNAP links policy and real-time charging
In 2G and 3G networks, CSPs applied network-based policy rules to ensure quality of service for all customers and manage bandwidth usage to avoid congestion and bill shock. With LTE networks, policy management is evolving toward quality of experience, providing users with real-time, personalized services and offers.


Addressing this shift, HP SNAP now combines policy and charging rules to create a single, holistic view of rules that draws on data from diverse sources, including the network (both 3G and LTE), billing systems, customer data stores and application environments.

With the integrated, real-time HP SNAP platform, CSPs can develop insightful policy and charging rules that enable personalized, context-aware offerings for customers. Such offerings can include tiered pricing plans, content packages, customized service bundles, and real-time up-sell offers.

By providing customized services and offers, CSPs can enhance the customer experience, increase loyalty, reduce churn and, ultimately, generate more revenue.

HP HSS eases migration from 3G to LTE
In the CSP network, the HSS is the primary repository of information on all customers, including personal profiles and the mobile services they use. As the master database, it helps CSPs manage network access, authentication and service delivery for millions of users.

HP HSS version 5.1 includes new features that are designed to help CSPs address three key challenges as they launch LTE networks:

  • Seamless fallback from LTE to 2G/3G. Legacy and LTE networks will coexist for some time. HP HSS helps CSPs provide uninterrupted service as users move between networks. With a new dual-registration process, HP HSS allows for fast switch-over between networks.

  • Voice over LTE (VoLTE). HP HSS 5.1 enables high-quality VoLTE calls by extending support for Internet Protocol Multimedia Subsystem (IMS), the industry framework for delivering digital multimedia services.

  • Voice calls between LTE and 3G networks. HP HSS helps CSPs provide seamless voice service over multiple networks. HP HSS allows switching of calls between LTE and 3G networks by supporting the Single Voice Call Continuity protocol as an IMS application.

HP solutions will be demonstrated at Mobile World Congress at the "App Planet" in Hall 7, Stand 7C37.

More information about HP Actionable Customer Intelligence offerings is available at www.hp.com/go/aci.

HP's premier client event, HP DISCOVER, takes place June 4-7 in Las Vegas.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011 and HP's other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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