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HKTDC Website, Product Magazines Shine at US WebAwards

(October 11, 2011)
Council Has Now Won Prestigious Awards for 10 Consecutive Years

Hong Kong, Oct 11, 2011 - (ACN Newswire) - The Hong Kong Trade Development Council (HKTDC) B2B online marketplace,, and HKTDC Product Magazines picked up six awards from the US-based Web Marketing Association last month.

The HKTDC website won "Best Portal Website" honours for itsefforts in handling extensive amounts of data, while the HKTDC Product Magazines took the "Advertising Standard of Excellence," the "B2B Standard of Excellence," the "E-Zine Standard of Excellence," the "International Business Standard of Excellence" and the "Magazine Standard of Excellence" awards.

The HKTDC has now received the prestigious WebAwards for 10 consecutive years. "We have been providing third-party authentication services since 2007, raising the confidence of global buyers by providing multi-faceted authentication services," said Sophia Chong, HKTDC Director of Publications & E-Commerce. "Our commitment is reflected in our motto: 'The Online Marketplace You Can Trust.'"

Connecting Buyers and Suppliers

The HKTDC Product Magazines' print, online and mobile-app versions connect millions of quality buyers with credible suppliers, Miss Chong noted. "Our Appgazine is the world's first B2B product magazine app that enables buyers to view our product magazines on the iPad, iPhone and Android smartphones," she added.

The B2B online marketplace and leading authentication companies Dun & Bradstreet (HK) Ltd and Intertek Testing Services Ltd (Intertek) together provide verification of supplier company profiles, certificates and accreditation.

The HKTDC recently strengthened its B2B offerings by launching the Compliance Verification Service in association with Intertek. The agency inspects Hong Kong and Chinese mainland factories to confirm their compliance in key areas, including quality control, social responsibility, environmental protection and supply-chain security, before issuing verification reports that are uploaded to for buyer reference.

Verification Service Launch

"The Compliance Verification Service was launched in the third quarter of this year and gives more than 1.1 million registered buyers a better overview of our registered suppliers," Miss Chong said. "The HKTDC is dedicated to optimising and its ProductMagazines' portfolio, so that buyers can search for supplier information, products and services effectively."

For more information, please visit: .


A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit:

Follow us on Twitter @HKTDC

Source: HKTDC


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