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HDV Support Now Available for Media 100 HD

Media 100 and Lumière HD Announce New HDV Format Shooting Option (January 11, 2005)

Media 100, a unit of Optibase and a developer of advanced media systems, announced today Media 100 HD compatibility with High Definition Video (HDV) via Lumière HD. Through a software codec featuring Lumière HD support, customers will be able to shoot their projects cost effectively in the HDV format and, without additional hardware, bring the footage in for editing with all the 10-bit, Macintosh-based power of Media 100 HD.

"HDV cameras are taking the world by storm. The level of integration demanded by the marketplace is to have all the benefits of HD with the convenience of FireWire," said Steve Bayes, director of product marketing, Media 100 Business Unit. "By interfacing with Lumière HD, we are giving Media 100 HD customers the best of both worlds: a truly unique multi-format HD and SD editing environment together with the flexibility to shoot with an HDV camera and capture and transcode using whatever QuickTime codecs are loaded on their systems."

Producers may encode their HD output into an HDV MPEG-2 transport stream and transfer back to HDV cameras and decks, or produce masters for other formats, such as DVD. For producers not working in an SDI facility, support for HDV via Lumière HD, a stand-alone software, enables Media 100 HD customers to maximize this new shooting medium while saving on the costly equipment and infrastructure typically needed to shoot, convert and deliver in high-quality HD.

"Lumière HD is the missing link to getting HDV material rapidly and easily from an HDV camera to an editing system," said Lumière HD president, Frederic Haubrich. We support the top HDV cameras from JVC and Sony, including the world's first 1080i HDV camera, the Sony HDR-FX1(E). Media 100 HD is a robust system with high-value HD and SD editing capabilities. We are pleased that, via Lumière HD support, the expanding community of savvy content producers and editors will now have the choice to shoot HDV."

Media 100 HD is the first cost-effective SD and HD editing system that deals with the reality that editors will need to work in SD and HD and even mix SD and HD content in the same programs over the next few years. It is the only system in its price class that enables mixing SD and HD content in the same timeline; mixing of 4:3 and 16:9 aspect-ratio content in the same timeline; mixing of uncompressed and compressed media in the same timeline; mixing of M-JPEG, DV, Animation, and other QuickTime codecs in the same timeline in real time without lengthy importing or rendering; mixing of analog and digital video in the same timeline; and viewing of SD and HD output simultaneously regardless of source material. The system features Media 100 Version 10 software, Media 100's biggest Mac-based release to date.

About Lumière HD
Lumière HD was formed by a group of video editors and programmers who shared the common goal of creating user-friendly software that supports the creative process of video editing. With the desire to help make high-definition production accessible to independent filmmakers of all budgets, their first self-titled product offering, launched at NAB 2004, allows users to edit HDV in Final Cut Pro. Its introduction filled a conspicuous hole in the market and paved the way for increased adoption of the HDV format by Mac users. Going forward, Lumière HD plans to introduce more editing-related software and continuously adapt its namesake software to support all new HDV cameras and decks as they enter the market.

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About Optibase
Optibase, Ltd. (NASDAQ: OBAS) provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company's platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase's breadth of product offerings are used in applications such as: video over DSL/Fiber networks, post production for the broadcast and cables industries, archiving; high-end surveillance, distance learning; and business television. Headquartered in Israel, Optibase operates through its fully owned subsidiary in Mountain View, California and offices in Massachusetts, Europe, Japan and China. Optibase products are marketed in over 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners.

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Related Keywords:Media 100, Optibase, HDV, Media 100 HD, Lumière HD, Steve Bayes, transcode, editing, Frederic Haubrich, JVC, Sony, HDR-FX1,


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