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HD Cloud Launches Next-Generation Video Transcoding Service is First Customer for Large-Scale Web Video Transcoding, Transport and Syndication Service; Enables Automatic Enc (April 14, 2009)

DMN Newswire--2009-4-14--HD Cloud, a video technology service provider, today formally launched its next-generation video transcoding service, which enables video content owners to automatically encode and distribute video, up to high-definition resolution, to a wide range of syndication web sites and services., a leading provider of Social Video Solutions to Publishing,  eCommerce,  and Communities, announced today that they will roll HD Cloud out to their 52,000 clients effective immediately.  

Included among the clients that will use the HD Cloud service are,,,, and  

HD Cloud supports a wide range of video formats - from H.264 to Real Video and Windows Media - and supports up to 1080i/p resolution and 100 megabits per second (mb/s) throughput.  The company employs an innovative security strategy in which proxy files are wiped from the server cloud once files are encoded, adding another layer of protection for customers.  

HD Cloud applies a service bureau model for web video publishers, allowing users to apply encoding profiles for frame size, frame rate, bit rate, and aspect ratio for the final encoded video files.  HD Cloud then applies metadata to the completed files and maps out destination sites for customers, allowing for seamless monitoring of customer content.  The HD Cloud service's massive capacity enables customers to run thousands of concurrent encoding sessions.  HD Cloud automatically distributes to destinations including local archives, content delivery networks (CDNs), content management systems (CMSs), local drives, and syndication sites.  

HD Cloud is part of an expanding industry trend toward using server-based "cloud" services as an efficient replacement for premise-based hardware and software licenses.  HD Cloud offers highly secure services for high-volume video content providers.   

"We have designed the FedEx of web video; HD Cloud provides a large-scale, automated service for high-volume video content publishers that allows customers to get up and running with their web transcoding jobs on the same day," said Nicholas Butterworth, founder and CEO of HD Cloud.  "As the demands for web video publishing increase, we provide an easy-to-use service that meets the requirements of large content libraries and independent rightsholders for video encoding and distribution."  

According to Cisco Systems, annual IP traffic will exceed half a zettabyte by 2012, with video accounting for close to 90% of all consumer traffic. Internet video alone is expected to generate 10 exabytes of data per month in 2012.  

"We're seeing dramatic and sustained growth in both Social Video and Curated Video Content (CVC) on the service. In order to support our customers and the increased demand for professional, promotional, and personal video content publishing, a shift to the high-volume automated HD Cloud service was becoming an urgent necessity," said Steve Rosenbaum, CEO of "Using the HD Cloud service, we gained tremendous economies of scale and were able to provide cost and delivery advantages for companies like, NY Magazine,  and LiveEarth; we have crossed the web video chasm in terms of how we view the on-demand encoding and distribution model." 

HD Cloud offers various video input formats, including H.261, H.263 (Sorenson Spark); H.264; MPEG-1; MPEG-2; MJPEG; On2 VP6; Real Video; Windows Media (AVI/WMV), and 3GPP.  Output formats include H.261, H.263, H.264, MPEG-2, and 3GPP.  


HD Cloud is a video technology service provider that enables automated video encoding and transcoding for publishers.  Developed by Diversion Media, which provides broadband video solutions for partners that include Sling Media, HD Cloud provides next-generation web video services based on proprietary technology.  Based in New York City, the company is privately held.  For more information, please visit the company web site at  

ABOUT MAGNIFY.NET platform currently provides video discovery, upload, and encoding to more than 52,000 publishers,  ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. The Network provides a cost-effective and automated service that features and delivers a unique and engaging video mix. For more information, please visit the company web site at or contact Billy Linker at   

EDITOR'S NOTE: If you would like a color photograph of Nicholas Butterworth, founder and CEO of HD Cloud, or screenshots of the HD Cloud service, please contact Chris Pfaff on 201-218-0262 or

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Related Keywords:HD Cloud, Nicholas Butterworth,, encoding, transcoding, MPEG-4, H.264, MPEG-2, 3GP

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